Lye2003 Posted August 9, 2008 Posted August 9, 2008 Bar Refaeli in Diddy new fragrance "I Am King" campaign: The print and TV campaign for I Am King portray Combs as a mogul in a suit, cavorting around Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, on jet skis around the French Riviera, lounging aboard his palatial yacht and playing the tables inside the Casino de Paris in Monte Carlo. So, you know, his everyday life. According to Diana Espino, vice-president and general manager of Sean John Fragrances, "This is a story that needs to be told." Like the story of Jesus! Who was, coincidentally, also a king, and we bet would've totally dominated at the craps table as well. He would've passed on the jet skis, though: "No thanks, Diddy, I'll walk." —Noelle Hancock http://nymag.com/daily/fashion/2008/08/did...t_you_with.html Quote
pheiress Posted August 9, 2008 Posted August 9, 2008 Didn't she already shoot this commercial with Diddy??? It seems like old news, although I've never seen that picture before... If it's new, it's strange they chose to wear the SAME outfits. Hmmm. Quote
Moy Posted August 9, 2008 Posted August 9, 2008 Hi pheiress,The above P-Diddy pic is from 2006...I've seen it before. Can't find it at the moment, but since I saw it like two years ago, lol, I hope you'll forgive my memory. More pics:http://madeinbrazil.typepad.com/madeinbraz...lianizer_o.html Quote
Lye2003 Posted August 10, 2008 Posted August 10, 2008 More Bar Refaeli in Diddy new fragrance "I Am King" campaign:Leave it to Sean "Diddy" Combs to take the power position of transcending the image of black men. With Barack Obama up for the White House this fall, its historical significance has cracked the veneer of stereotyped images of black men. If it's plausible a black man can attain the country's highest-office and assume the helm of a global mediator, than a black man can be James Bond, right? At least, Combs thinks so. Back on the scene with a new men fragrance, majestically dubbed "I Am King." I Am King is a heady mix of tangerine zest, cranberry, cr Quote
Lye2003 Posted August 10, 2008 Posted August 10, 2008 More:To deflate any accusation of sexism, Sean Combs announces that an I Am Queen perfume will follow next in the fall of 2009.The ads for I Am King point to stereotypical images of success and happiness for the dominant male. They are replete with status symbols. There are lots of cool gadgets, women escorts (Bar Rafaeli and Ana Paula), and means of luxurious transportation. The universe of reference is the sleek atmosphere of James Bond movies, which makes you realize maybe Sean Combs thinks it's high time someone saw his potential as the next universal movie-screen playboy (he will be playing in a new movie, unnamed so far).http://www.mimifroufrou.com/scentedsalaman...g_2008_new.html Quote
Lye2003 Posted August 10, 2008 Posted August 10, 2008 Thanks to the huge success of Unforgivable for Men, Diddy is launching a new fragrance – I Am King. “I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.” The accompanying ad campaign, which will launch in September, features a dapper Diddy with gorgeous models in such exotic locations as Saint-Tropez, the French Riviera and Monte Carlo. The name builds on Diddy’s current Sean John men’s line, which has a classic, royal theme. An image from Diddy’s I Am King ad campaign Thanks to the huge success of Unforgivable for Men, Diddy is launching a new fragrance – I Am King. “I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.” The accompanying ad campaign, which will launch in September, features a dapper Diddy with gorgeous models in such exotic locations as Saint-Tropez, the French Riviera and Monte Carlo. The name builds on Diddy’s current Sean John men’s line, which has a classic, royal theme. “You have to look at all of the images they have out about African-Americans,” he explains. “So when you see this image, you need to understand it’s bigger than the fragrance, it’s bigger than me. “When a young African-American male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it – it hits their senses and they believe; that’s what motivates me when I’m taking pictures.” He finishes: “Yeah we definitely do wear jeans that sag off our ass, we definitely like our music loud, but we’re also very intelligent, very smart – you know, as they say about Barack Obama, we’re also very articulate. Yes, we speak well and we can also wear tuxedos. And we also smell good.” I Am King will be available at Macys in December before rolling out to wider distribution in February. I Am Queen, the women’s fragrance, launches in fall 2009. http://www.soulfullvibes.com/Soulfull-News...-fragrance.html Quote
Lye2003 Posted August 10, 2008 Posted August 10, 2008 http://blog.themavenreport.com/?p=6060 http://www.seventhsquare.com/2008/08/09/di...-new-fragrance/ Below is a new shot from the ad campaign, enjoy. Quote
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