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“They weren’t used to a personality like mine,” he says, “to someone who was so direct and communicative. It’s my nature to go to a place and make it comfortable for everyone, to create a sense of togetherness. I wanted to make clear to everybody, and not just in the company, that . . . not in an aggressive way, but in a very sweet way . . . I had taken control of the situation.”

“Raf’s very strict with people, but that gets counterbalanced with the emotion he brings to his interactions with them.”

With Tilda Swinton. Photo Credit: wwd.com

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His collections became known for their intelligent cultural references and extreme, modern design ideas.

With Marc Jacobs. Photo Credit: stylosophy.it

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With Olivia Palermo. Photo Credit: fashionologie.com

Despite his love of the future, Simons will never forget his past. Since the beginning, Simons has cast models for his fashion shows from Antwerp's streets. Some have walked for him for 10 years or more.

With Riccardo Tisci and Carine Roitfeld. Photo Credit: fashionologie.com

With Isabelle Huppert. Photo Credit: fashionologie.com

With L'Wren Scott. Photo Credit: fashionologie.com

With Chris van Asche. Photo Credit: fashionologie.com

'From the beginning we wanted to work with young people and grow up with them, but always catch up with new generations. One generation can make the other dream about the future and believe it.'

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