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Diane von Furstenberg, Vogue, and Shopbop Launch Campaign to Eradicate HIV Transmission

Tonight, CFDA president Diane von Furstenberg, Shopbop, an Amazon fashion site, and Vogue launched BORNFREE, a campaign to eradicate the transmission of HIV from mother to baby by the end of 2015. John Megrue, CEO of Apax Partners US, announced the initiative at von Furstenberg’s Meatpacking District studio to a crowd that included United States Ambassador to the United Nations Samantha Power, Georgina Chapman, Keren Craig, Vera Wang, Pamela Love, John Demsey, Dr. Lisa Airan, Condola Rashad, and Jenna Lyons. "We have the research, the tools, and the moral capacity, we just need to put them to use," said Power. "And get everyone else to do the same."

As part of the campaign, 23 designers (and mothers), including Donna Karan, Carolina Herrera, Tory Burch, Sarah Burton, Miuccia Prada, Victoria Beckham, Stella McCartney, and Donatella Versace, have created a limited-edition collection of women’s and children’s clothing and accessories, available this spring exclusively on Shopbop.com. The pieces will incorporate two prints by renowned Kenyan artist Wangechi Mutu that were commissioned for BORNFREE, and 100 percent of the proceeds will go directly to sub-Saharan countries that need the funds the most. In a film produced explicitly for the project, von Furstenberg summed up the issue: "We already have the solution, we just need to scream it. It's the very beginning of the end of HIV."

http://www.vogue.com/vogue-daily/article/bornfree-fashion-industry-hiv-aids-initiative-launch/#1

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