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Alexander Wang FW 2011

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Altuzarra FW 2011

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Anna Sui FW 2011

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Balmain FW 2011

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Carolina Herrera FW 2011

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D&G FW 2011

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Derek Lam FW 2011

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Diane von Furstenberg FW 2011

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Diesel Black Gold FW 2011

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Dolce & Gabbana FW 2011

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Donna Karan FW 2011

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Emilio Pucci FW 2011

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Etro FW 2011

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Gucci FW 2011

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Isabel Marant FW 2011

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Jason Wu FW 2011

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Jean Paul Gaultier FW 2011

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Michael Kors FW 2011

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Missoni FW 2011

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Moschino FW 2011

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No. 21 FW 2011

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Oscar de la Renta FW 2011

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Proenza Schouler FW 2011

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Rag & Bone FW 2011

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Roberto Cavalli FW 2011

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Salvatore Ferragamo FW 2011

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Stella McCartney FW 2011

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stylebistro

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The New York Times T Style Women's Fashion Fall 2011

"Chaos Theory"

Photograph by Boo George. Styled by David Vandewal. Fashion assistants: Emily Eisen and Charlie Morris. Hair by Duffy at Tim Howard Management. Makeup by Sil Bruinsma at Streeters. Manicure by Roseann Singleton at Art Department

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When Joan Smalls walks down a runway, she sometimes says to herself, “Get outta my way, I’m coming through!” And it’s a mantra that has served her well. Last year, the 22-year-old model became the first Hispanic woman to represent Estée Lauder in its ads for cosmetics and skin care. Aerin Lauder may have touted Smalls as a “global beauty,” but it took a while for anyone to take notice.

Smalls, who grew up in the Puerto Rican countryside, had been floating around the fashion industry since 2007, doing small-time runway shows for the likes of Benjamin Cho or Heatherette, or the occasional department-store catalog shoot, and she once appeared in a Ricky Martin video — but her look hadn’t really caught on.

Current trends notwithstanding, the fashion world is a pretty matchy-matchy place. An Asian model here. A black model there. Rare and often fleeting points of color on the vast, blond landscape. Then, in a break Smalls describes as nothing short of a rebirth, Riccardo Tisci booked her exclusively for his 2010 fall/winter couture collection. A succession of Gucci campaigns followed. And stories in all of the requisite Vogues — British, Italian, French, American. And now she regularly walks for designers like Marc Jacobs, Rodarte and Alexander Wang.

But despite her meteoric rise, she remains very down-to-earth. When the money started to come in, her first splurge was a pickup truck for her dad. “I would love to see ethnic barriers abolished and an equal opportunity available to all,” she says of her ambitions. “On a personal level, I would also like to achieve things professionally that no model has ever done before.” (Top on her list for now: an American Vogue cover.)

All that may sound like an extremely tall order, even for a girl with the stamina of a fighter (she used to box for exercise back home in Puerto Rico) and legs that don’t quit. When asked whom in the industry she most identifies with, she doesn’t toss out the expected Iman or Beverly Johnson, and says, more generally, “models who have worked their way to an admirable career and have taken their time to get there.” Which is perfectly in line with her personal definition of beauty: confidence.

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Rag & Bone Campaign Goes DIY Again

For fall, the idea is self-styled models shot by a family member or a friend. The campaign breaks Sept. 6 with Karolina Kurkova photographed by Helena Christensen while on holiday in Ischia, Italy. There are six girls in total, including Carolyn Murphy shot by her daughter; Miranda Kerr shot by Lily Aldridge, and Arizona Muse, Joan Smalls and Candice Swanepoel.

coco24 at tfs

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