jay_hk

^if you compare the dress with the #1 on the board is exactly the same. First look usually means first look of the fashion show

holy shit she's opening the show!!!!!!!

Idk if I'm posting this the right way but can u identify her? Source: Elie Saab snapchat http://www.imagebam.com/image/9b9f96469601190

how cool would it be Elie today + Givenchy tomorrow + Chanel on tuesday?

http://thelightofnow.com/en/ Link for the live show

She's doing Elie Saab! still have hopes on Chanel tho

OMGGGGG that's amazing! Idk if it means something Chanel tho She follows sara back too. Btw she's creative director of Karl Lagerfeld - the brand - not Chanel and VP of Tommy Hilfiger.

no that's from 2014 or 15 and it's from the Lipsy London campaign

^ sorry, forgot that they use snapchat regarding FB and YT, they use a pull strategy, and I think they would be much better off using "push". no one (besides VS fans and Models fans) goes to the YT channel of any brand, which limits a lot the reach they could have with videos / posts

except from the social media - or let me say, Instagram - what else they do that is current and relevant for today's millenial? They still follow a TV+ strategy, where the TV show (VSFS and now Swim are the 2 peaks per year) and they don't use other media do engage with the users and customers besides IG. There are more than 8 touch points in average in the purchase paths and they just touch 2-3 max... They could do cool shit with YouTube, Netflix, Facebook, Snapchat, think about the Omni-channel rather just "stores" vs "Instagram" EDIT: they're GREAT on IG tho! don't get me wrong, they're one of the most influential brands out there today

hmm I really think it's job related! She usually never posts regarding family or boyfriend. Maybe it was Givenchy? the show is sunday night; today castings, tomorrow fittings.... Chanel idk how early they cast the models tho, but Chanel would be amazing

They need to hire different people for the marketing jobs. They still follow a strategy that worked in the 90s but is clearly obsolete now

I think it's Chanel! (my guess only!) I love those pics from the after party!

do you guys think she's gonna do any other show? I kind of see her doing Elie Saab and Stella McCartney; would love her on Givenchy and Chanel but I know it's a moonshot

which cover shoot is this? i dont remember

I actually liked it! Olivier brought the Bling back. I hated the hair tho!

So Balmain today was VS 2.0 lol

i love that look

I watched the show, she came closer to the end. I was seeing some models with the second looks and no Sara, almost had a heart attack Haha. She was good!!!

She snapped "waiting waiting" but she seemed fine, her face looked normal

She's already in Paris! But in her snap she was waiting for the doctor? I hope she makes the balmain show. The fittings are today tho...

that doesn't look VS to me, I wonder what it is