MEDIAPLANET, MIRANDA KERR AND DR. OZ PARTNER UP TO PROMOTE SLEEP AND WELLNESS IN NEW CAMPAIGN
Helping to conclude Sleep Awareness Week and kicking off World Sleep Day on March 15, 2019 Mediaplanet today launches the first edition of "Sleep and Wellness." This campaign advocates for the increased awareness of health issues resulting from poor sleep and the healthy habits that can increase sleep quality and well-being. This campaign will educate an audience of young adults, parents and industry executives on the need to prioritize sleep, no matter the age or stage of life, along with the easy changes that make sleep and wellness.
Insufficient sleep is a problem that plagues more than a third of adults. In the campaign, Dr. Mehmet Oz shares that lack of sleep is "the single most underappreciated problem we have in America." This campaign explores different ways to encourage sleep: from understanding Ayurveda, perfecting the sleep environment, finding tools such as meditation to ease stress and using supplements for holistic health.
Miranda Kerr lends her voice to this campaign through an exclusive interview. The CEO, supermodel and mother explains how she uses yoga and meditation to keep her balanced during her busy daily routine. "We are all faced with different challenges in our day-to-day lives, but it's how we deal with them and how we approach the situation that makes the difference," she shares. "It's not something that comes easy all the time, but I do make a conscious effort to try to focus on the positives and use challenges as a way of growing and learning."
The print component of "Sleep and Wellness" is distributed in today's edition of USA Today in New York, Los Angeles, Houston, Chicago, DC/Baltimore, Philadelphia and Atlanta markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets.
Source: markets.businessinsider.com
PS. You can find interview with Miranda on the top of the previous page