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Posted on Wednesday, 03.13.13 La vida local Jessica Alba coming to town for book, ‘The Honest Life’ Alba Pascal Le Segretain / Getty Images By Madeleine Marr [email protected] Jessica Alba is all about good, clean living. In her first book, The Honest Life: Living Naturally and True to You (Rodale, $22.99), the actress talks about how becoming a mom to Honor, 4, and Haven, who turns 2 in August, changed her outlook on, well, everything. As a new parent, Alba (along with husband Cash Warren) was determined to make their home as toxic-free as possible. Frustrated by the chemical-filled stuff she found at the supermarket and beyond, she launched The Honest Company — eco-friendly family products like cleansers, toys, soaps, even diapers. In the book, the 31-year-old Spy Kids star offers suggestions on how to be a fabulous mom and includes tips on everything from DIY baby food to closet essentials. Hear all about her impressive juggling act in Hollywood at a 7:30 p.m. Tuesday Books & Books event at the Coral Gables Congregational Church. We chatted before her visit: What is a typical day like for you? I start work the moment I wake up — checking emails, my daily schedule and appointments. I like to have everything organized before I head out the door. It’s the only way I can make it somewhere on time with two toddlers. So I pick out my outfit the night before and do the same for Honor and Haven. I read you had allergies as a child. Do you still? I have sensitivities to certain things, especially during peak allergy seasons. It’s no secret that I have very sensitive skin. A severe allergic reaction to conventional laundry detergent inspired my journey to found my company. What stages are your girls in now? Honor loves being the big sister. She’s a little sidekick to me, helping me take care of Haven. She’s also really becoming interested in cooking and creating things in the kitchen. Haven is such a bright light and so sweet natured. It is amazing how fast time flies as a mom. Do they know what you do for a living? Haven’s a bit young still, but Honor definitely has an understanding of what I do and where I go each day. She’s also visited me several times while I’m working at Honest, so she can get a better sense of what I do when I’m away from home. How do you find time to juggle it all? If I can stay organized, then I have more time to spend with my family and friends. For example, I make Haven’s meals on the weekend so that she has something homemade to eat all week long. Grains are especially easy to make on a Sunday and use in various and creative ways throughout the week. Getting ready in the morning has become a cinch now that I’ve identified my favorite makeup products, and I’ve found a way to label and organize them. Now that I’ve made an “honest living” routine, I’m no longer worrying about the health and safety ramifications of the lipstick I use or the meal I give my kids. It frees up a lot of time. At the end of the day, as long as my girls are happy and healthy I don’t mind if something doesn’t get checked off my to-do list. What is your latest acting project? I play the nemesis in Escape From Planet Earth, in theaters now. It was really fun to play that role because it’s one I don’t often get to explore, and the style of acting for an animated film is much more over-the-top. I’m especially excited that it’s a movie my girls can watch because it’s a really sweet story. Coming up, I have a part in A.C.O.D (Adult Children of Divorce), which recently premiered at Sundance. It’s about the effects that divorce can have on children after they’ve reached adulthood. Any plans while you’re in town? Unfortunately, there’s no time on the busy book tour, but usually I can’t wait to eat at Mr. Chow. http://www.miamihera...o-town-for.html

How women can have it All-ba & avoid toxic fears: Can real moms meet Jessica Alba’s standards? Movie actress writes 'The Honest Life,' a guide to 'Living Naturally and True to You' Comments (42) By Nicole Lyn Pesce / NEW YORK DAILY NEWS Published: Tuesday, March 12, 2013, 7:54 PM Updated: Wednesday, March 13, 2013, 6:00 AM Fred Lee/ABC Lara Spencer (l.) greets Jessica Alba as she promotes her new book on 'Good Morning America.' Jessica Alba wants you to be just as perfect as she is. The “Fantastic Four” stunner is the latest Hollywood mom dictating the secrets to domestic bliss. Chemical-free cleaning products, homemade baby food, organic produce and green juices galore are just the beginning. Her first book, “The Honest Life: Living Naturally and True to You,” helps parents clean up their act by sharing nontoxic alternatives to everyday products, plus parenting tips like packing the perfect diaper bag. And don’t think she’s got a massive staff to juice her kale and examine her organic lettuce in the produce aisle at Whole Foods - she swears she does it all herself, without any hired help. “I absolutely do these things. That’s why I wrote the book,” the 31-year-old mother of two, tells the Daily News. “There’s lots of options, like delivery services for fresh produce that is organic, if people just want to do a couple of things in the book that are supereasy.” Photo credit: Justin Coit 'The Honest Life:Living Naturally and True to You,' a handbook for healthy, sustainable living by actress Jessica Alba. She argues her guide is more relatable than Gwyneth Paltrow’s goop.com or Alicia Silverstone’s kindlife.com. “Alicia Silverstone is a vegan, so she’s the extreme side of it,” she says. “Gwyneth Paltrow probably lives a very similar lifestyle, but I didn’t grow up with a bunch of money, so my tips are much more grounded: Repurposing things and making things at home.” Alba’s clean-living philosophy centers on nixing all toxins, particularly harmful chemicals found in many plastics, mattresses and cleaning supplies. She admits she once banned a baby-shower gift from her house because it was made of plastic. She suggests leaving plastics outside for a few days to off-gas the worst of their chemicals. “Many people don’t even realize that there is lead in their lipstick, or that petrochemicals in your laundry detergent could be making you sick,” she says. While Alba maintains that she’s just like every other mom, her book paints the “Sin City” star as a superwoman that everyday working mothers just can’t live up to. “You can take what you want from the book,” she says, insisting that not everyone has to do everything she does. CAD/FAMEFLYNET PICTURES Jessica Alba (l.) and Cash Warren enjoy 'The Honest Life' with their daughters, Honor and Haven. Glossy photos showcase her manically organized closet (shoes are obsessively arranged with one heel facing out and another in to save space), pictured with a label maker - she loves a label! - and her 4-year-old picking fresh herbs from the kitchen’s vertical garden. And the actress always looks fabulous, whether wiping the kitchen counters with her eco-friendly Honest Company line of cleaning supplies, or playing with her daughters in the backyard pirate ship, coated with nontoxic paint, of course. There are even recipes for her favorite DIY scrubs and hair rinses made with everyday ingredients like full fat Greek yogurt, coffee grinds and raw cane sugar. Many New York women gripe that Alba’s well-meaning advice is impractical. Samantha Willner, 22, from Astoria, scoffs at making baby food. “Who, especially in New York, has time for something like that?” she asks. “I don’t think anyone who’s an average person has any of the resources: Time, money or, quite frankly, the patience.” Frances Cabrera, 26, a Brooklynite working in environmental sustainability, says Alba is overreacting by leaving plastics outside to “off gas” any harmful chemicals. “Plastics are just not off-gassing that way,” she says. “It’s not something a normal person would have to worry about.” Josh Grant/Splash News Jessica Alba grocery shopping at Trader Joe's market in Westwood, Los Angeles. With Leah Li LIVING LIKE JESSICA ALBA “Fantastic Four’s” Invisible Woman sure knows how to make a day disappear! 7 a.m.: Feed your tot the homemade baby food you made over the weekend by puréeing a pound of peeled veggies with chicken stock, a clove of garlic, fresh ginger and sea salt. Serve yourself a green smoothie by blending cucumber, kale, celery, apples, ginger and lemon juice. Michael Tran/FilmMagic Jessica Alba attends the 70th Annual Golden Globe Awards nominations announcement held at The Beverly Hilton on Dec. 13, 2012 in Los Angeles. 8 a.m.: Put your best face forward by whipping up a quick coffee scrub, stirring a tablespoon of finely ground java with a 1/2 cup of full-fat Greek yogurt, and a dash of lemon juice if your skin is oily, or coconut oil for dry skin. 9 a.m.: Dressing is a snap since your closet is so organized - labels are a must! And with all your wardrobe staples (a fitted blazer, the perfect jeans and playful scarves), there’s always something to wear. Noon: You’re planning a dinner party tonight, so hit your local greenmarket or specialty store during lunch for fresh organic ingredients. 5 p.m.: Get back to your pre-pregnancy weight by working out with a friend or chasing your three-year-old around. A chiropractor and prenatal yoga teacher are godsends for mommies-to-be. 6 p.m. Prep the dinner party while readying your kids for bed. Roast two chickens in the oven while the little ones take their bath. 7 p.m. Put the kids to bed; setting an early bedtime makes time for you and your hubby later in the evening. 8 p.m.: Party time! Serve the roasts with premade nuts, cheese and olives, and have the guests bring the wine and dessert. http://www.nydailyne...ticle-1.1286801

Celebrities Mar 14, 2013 10:00 AM EDT 3 Jessica Alba Says "Lame Sauce," Shares Some Honest Conversation By Vanessa Golembewski It's no secret that celebs often branch out from their raison d'être in the interest of a well-rounded career. More and more, we're seeing our favorite faces dabble as recording artists and campaign models, while others are taking it even further by creating their own lifestyle brands (hello, Gwennie!). Another Hollywood darling, Jessica Alba, is gaining newfound attention with The Honest Company, her year-old line of eco-friendly home and baby products. Jessica, who is the proud mama of two gorgeous girls, found a need in the market for safe and affordable products for both moms and children. Her journey is an inspiring one, and along the way, she's also managed to finesse some serious style points. The multi-hyphenate talked to us about her new book, creating her own company, and what it means to have Honest style. Tell us about the decision to create your own company. "It felt like it was out of necessity. When you are growing a person inside of you, and you're like, 'I'm responsible for this little person,' not only keeping her alive, but making sure that she is going to be healthy and happy. So I guess you're just more aware of the things you want to avoid, something as easy and obvious as toxic chemicals. There weren't many great options, so that's why I had to create the company." It does seem like an obvious lifestyle choice for you. So, what's the hardest part about living what you call "The Honest Life?" "It's not so hard, actually. I looked around me and saw people who were extremely green, extremely eco, extremely vegan — and I'm not an extreme person. I believe everything in moderation is good. I think you need to cut yourself some slack, and I know that everyone's doing the best they can. Having a little more of a balanced perspective is really what "The Honest Life" is about: The philosophy that you can make healthier and better choices for you and your family. You don't have to live way on one end of the spectrum, so take from it what works for you. Maybe you see three or four little changes that work for you; that's cool." Your new brand encompasses a lot of aspects of life, similar to what Gwyneth Paltrow has done with GOOP. Do you think this will change women's perspectives on what it means to be glamourous? "The thing is, nowadays with paparazzi and the access that anyone with a camera has on you and your life, it takes away a lot of the glamour. So, I'm putting gas in my car — what's glamorous about that?! I think it's just being able to filter information and put out what's genuine and authentic to you. I think there are things in the book most people might not know about me. I cook, I come from a family that I care about, I put together my house, I don't have designers and celebrity chef friends, and I'm not buying the most fancy and expensive versions of everything — that's just not how I grew up. I like nice things, absolutely, but it's about choosing quality over quantity, that's kind of my philosophy." Do you have any mentors that inspired this initiative? "Martha Stewart is certainly one of my idols as far as what she created. When I was younger I'd think, Oh gosh, it'd be great to be able to make cheese, or have a garden (laughs). I wanted everything to be pretty and Easter-egg colored. I don't know if the expectations are different now. I do think people look at individuals as brands more than ever, but maybe that's because of social media." Let's talk style for a minute. You obviously advocate for having Honest products in your home, but what about when it comes to clothing? Do you wear designers based on whether they practice sound manufacturing? "I don't at all; I don't think there's enough out there. I know how difficult it is to find manufacturers who have more sustainable practices — it's nearly impossible, unless you want to invest in that process. And usually people just have a great idea and they're lucky to get that off the ground. I think having Honest style is more about the quality, so you're not constantly disposing of things, and if you do give something a life and you love it and it was your favorite thing, pass it down to a girlfriend and give it another life. So, instead of being wasteful, just be a little more conscientious instead of just consuming for consuming's sake, or just buying up a bunch of a certain trend and jumping from one thing to the next. Figure out what gets you excited about fashion, and how you want to be presented, what looks best on your body, and hone in more on that." Especially when it comes to being disappointed when a certain piece ends up not looking great on your body type. "It shouldn't! Not everything should look good on your body. That's what's great about the world, we're all different. If we were all the same it'd be so boring. Whenever my daughter says, 'I really wish I had a trampoline,' I say, 'Isn't it so great that your friend has a trampoline, so that when you go to her house it's really exciting?' That's me breaking it down like a mom, super lame sauce. But that's kind of the way I think now." In The Honest Life, you discuss your tomboy roots and how, after having two daughters, you feel as sexy and confident as ever. Were there any particular designers that helped you transition into your sense of style? "Yes! Narciso, Dolce, and Versace. Narciso was the first time I ever wore a tight dress in my life…I didn't even know I could ever look like that or feel like that. I was like, 'Okay, this is what it means to be feminine, chic, and sexy but very classy at the same time.' I think Narciso kind of changed things for me." Well, you've definitely become a fashion insider as of late. Can we expect you to come out with your own line or collaborate with a designer on a collection? "I don't know. I don't see that happening any time soon. I really respect artists and what they create with their visions, and I really believe that great designers are artists. I feel like I'm more of a curator and less of someone who's coming up with the art. I can't imagine me doing that, but I would certainly support. My friends just starting designing for Kenzo and it's so fun. It's just such a great brand and I love where they're taking it. To see in one year where it was and where it is now; it's so rad." http://www.refinery2...nterview?page=2

Jessica Alba Shares the Secret of Her Honest Life and How Her Daughter Ended Up With Rainbow Hair March 12, 2013 Diapers, check. Cleaning supplies, check. Lip balm, check. Lifestyle book, check. Everything seems to be falling into place for Jessica Alba these days. A year ago, the actress and mom of two — Honor, 4, and Haven, 1 — had just launched The Honest Company as an eco-friendly baby and household cleaning product company. Today, the business has expanded to include lifestyle products, and Jessica's just published The Honest Life: Living Naturally and True to You, a guide to creating a healthy and chic home for the family. Filled with everything from toxins to avoid in furniture and decor items to Jessica's beauty, decorating, and parenting tips — including crafts and recipes her girls love — the book is a handbook for the hip, modern mom. Celebrating the launch of the book, we sat down to talk with Jessica about her honest life over eco-friendly manicures yesterday. PopSugar: What is the "honest life" for you? Jessica Alba: It's functional, it's practical, it's not overly expensive, and it's authentic. It's what works for me. It's not judgmental. PS: Is green living something you've always tried to do, or is it something you adopted once you became a mom? JA: I never really knew anything about toxic chemicals or that I needed to look at ingredients until I was pregnant. That's certainly when the moment of awareness of what's in your environment and how it affects your health — this little person that you are all of a sudden responsible for. As I was doing research, it just felt like if you wanted to be eco or if you wanted to be healthier or green, everyone was so extreme — you had to be vegan or you had to do yoga every day and meditate. I believe all of that is great, but it's just so extreme. There had to be an in-between. I can be modern, young, and hip. You can eat meat if you want to, and you can wear makeup. You can live your life, but you can just make better choices. PS: What was the first thing you changed in your life? Or the first product you threw away? JA: I threw out pretty much all of my cleaning products. That was the first thing, because I was frustrated with green washing. Then I went to beauty after that. What am I putting on my body, what am I inhaling? That's going directly to my baby. Then, I was putting together my house at the time, so I was looking for the right materials. That was a whole other thing — trying to find what to even stuff your couches with, and how you find fabrics that aren't sprayed with flame-retardants, and wallpaper and paint. I was doing all of it at the same time. Keep reading to see why Honor came home from school with rainbow hair one day and how Jessica brings the girls into the kitchen. PS: It's Spring soon, and parents are starting to look into spring cleaning their homes. What would be the first thing you recommend people change to make their homes healthier? JA: Certainly take your shoes off. That's so easy. Try to keep your windows open. What is inside your home and the air quality in your home . . . all of the off-gassing is actually more toxic than outside. You can spring for a HEPA filter, either in your main air conditioner or free-standing, and that purifies the air. You're not going to switch out all your furniture or throw away all of your rugs, but if you have the option, try to make better choices and know what's coming into your home. I think that's the biggest thing — know what you're purchasing. Opening the windows as much as you can and taking your shoes off at the door. It's crazy what a difference that makes! PS: You have a school-aged child now. It's a lot of paper, a lot of paint, a lot of mess that they bring home. JA: When they say it's washable, it is not washable! That stuff is not washable. PS: All those pretty clothes you send them to school in, they come back a mess. JA: Ugh, a mess! [Honor's] been wanting rainbow hair, so she painted her hair at school and I was like, "Did you paint your hair?" And she was like, "No. It's only in one section; it's perfect." She totally painted her hair! And she says, "The teacher told me to stop, so I stopped." PS: Do you go into the school at all and try to convince them to adopt the lifestyle? JA: There are into it. Nobody wants to expose their kids to toxic chemicals. Nobody is saying, "Yeah, I want my kids to have allergies and put them at risk for diseases." It's not really something you have to convince people of. You just have to give them a high-performance alternative that's affordable. And luckily my products are that. PS: Anyone who follows your Instagram feed knows . . . JA: That I like food! PS: Do you bring the kids into the kitchen? JA: Oh, yeah. Honor loves cracking eggs and mixing things and pouring things. PS: Do you try to bring in some of your cultural heritage with your cooking? JA: I'm American, so it's a mixture of everything I grew up with. I certainly grew up with Mexican American food, and we eat that. But we also eat everything else around the sun. We do have breakfast tacos 90 percent of the time . . . every morning. PS: You seem to travel a lot with your kids. Any wonderful tips for parents about traveling with kids? JA: I have many! Hand sanitizer. Wipes. Some sort of device to watch favorite movies or TV shows, or apps, whether it's a tablet or computer. A cozy blanket. I always bring my daughters' sound machines; there's this sleep lamb thing. I bring that. When they're laying down in a foreign environment, they have the sound and they have the smell of their little blankie — it kind of comforts them. That helps for sure! http://www.lilsugar....e-Book-28498816

Jessica Alba Talks Eco Living and Swapping Shoes March 12 12:45 PM by Faran Krentcil | 0 Comments Photo: Courtesy of Hannaway Public Relations Jessica Alba is known for her healthy glow and radiant smile, but that wasn't always the case. "As a kid, I was always sick," said the Hollywood star. "I had pneumonia, I had really severe allergies. And it wasn't until I got older, that I realized some of that was caused by toxins in things like detergent. That made me crazy, because it's supposed to help get things clean." Enter The Honest Company, a label of all-natural products created by Alba and her business partner, Christopher Gavigan. The team makes everything from lip balm to dishwasher gel, and today they launch their first book, The Honest Life. "It's about making healthy choices and making eco-friendly choices, but realizing you can't and shouldn't pressure yourself to be perfect," she explained. "I mean, I wish I could grow my own vegetables in a garden. But I'm terrible at keeping plants alive, and besides, I have two very active little kids and a job!" We met Alba at the Crosby Street Hotel in NYC to talk more about the book, the job, and of course, being a movie star. ELLE: You're in production for the next Sin City, plus you have a toddler and a baby. And now a book?! Jessica Alba: I know; things are busy. [The book] is so important, though! I wanted to write it because when I was first trying to figure stuff out—what cleansers were safe around my baby, what makeup didn't have toxic ingredients—there was no all-encompassing guide book to help me make better choices. I felt really overwhelmed. ELLE: Didn't this all start because of some laundry detergent? JA: When I had my daughter Honor, my mom told me to buy a certain brand of detergent. It was really expensive, but she swore by it. She said she'd used it when we were kids, and it was the only thing safe enough for babies. But when I tested it, I got huge red welts all over my skin. I panicked, but looking back, that freak out really inspired The Honest Company! ELLE: The book has a slightly more realistic approach to living healthy—you all understand that you can't make perfect food or product choices 100 percent of the time. JA: You can't, but I'm really trying to make it easier. I mean, if I can prevent my children from getting cancer, I will do absolutely anything. Part of that is genetic, but part of it is environmental factors. So if I can reduce their cancer risk by using "cleaner" soap—isn't that crazy, that I have to talk about "clean" soap? But if I can keep them healthier by using more natural products, then of course I will, and I'd encourage every parent to do the same. ELLE: Is that why you started The Honest Company? JA: You know, there are many eco-friendly and toxin-free products out there, but most of them are so expensive. To me, that was the big issue. You shouldn't have to be in a certain tax bracket just to afford safe household cleanser. That's just wrong. And the book has tons of DIY tips. You can take some avocado and olive oil and make a hair treatment. It takes five minutes and it's all natural! ELLE: Obviously, you mention lots of eco-friendly projects in the book. But you mention lots of other things, too—like shoes. JA: I can't call the book The Honest Life and not show my closet! Fashion is such a huge part of my life, and I think you can love clothes and love shopping and still be true to your ideas about eco-friendly living. ELLE: How? JA: By taking care of your clothes so they last longer. By picking things you actually like instead of what's trendy, so that every month you're not chasing some new look and throwing out your old one. And I'm a big fan of swapping clothes with your friends, because when you're sick of something, it can still feel like new to someone else. The trick is to find friends who have your sense of style. ELLE: And who have your shoe size. JA: Oh, the gold mine is when they also have your body type! Then you don't even need to try things on. ELLE: Speaking of clothes, do people still ask you about your costumes in Never Been Kissed? JA: No! But that's such a funny question! ELLE: Well, it's a classic '90s teen movie. And besides, you had to dress up as Malibu Barbie in one scene. JA: I totally did! I had to dress up as Barbie for the prom scene, and it was so ridiculous! My outfits in that movie were like…how would someone describe them? I looked like a Spice Girl on crack. They were so outrageous, but you know, the character I played was pretty outrageous, too. ELLE: Did you secretly love having better costumes than Drew Barrymore? JA: At the time, I definitely didn't think I had better costumes than anyone. I was so shy about showing my body, and those costumes showed so much of my body—that prom costume especially. I was so uncomfortable at first, but I thought about my character, and how she really believed those clothes were cool. I mean, I was playing a really ridiculous girl! So I just kind of went with it. And by the end of filming, I didn't feel as shy. Actually, I remember it being pretty fun! Buy Jessica Alba's new book, The Honest Life on her website,honest.com. Photo: Courtesy of Hannaway Public Relations http://www.elle.com/...e?click=main_sr

shanidarden Shani Darden 14 Mar Thank you @jessicaalba for including me in your amazing book!!! Xoxox pic.twitter.com/q0o52kyAol

Tuesday, March 12, 2013 Jessica Alba’s tips on how to live “The Honest Life” (Photo: Lisa Elaine Held for Well+Good) When stylish, down-to-earth, super-celeb Jessica Alba first became a mom, an allergic reaction to baby detergent led her down a path that would ultimately lead to The Honest Company, her line of non-toxic home, body care, and baby products. Her first book, The Honest Life: Living Naturally and True to You, which launches today, and includes pages of her personal stories, strategies, and tips “is the lifestyle that supports that [approach],” Alba says. The Honest Life covers all aspects of living a healthier, more sustainable lifestyle, from natural beauty products and discovering your personal fashion sense, to clean eating and avoiding toxic flame retardants in furniture. All while retaining Alba’s signature sense of chic style. (She’s insistent that natural, healthy living doesn’t have to be “beige.”) Here, she gives us a few starter tips for women (and especially moms) who want to live more “honestly.” 1. Read labels. Carefully. “Know what you’re bringing into your house; know what you’re putting on your skin,” she says. “I think that was the biggest eye opener for me. You’re not going to do everything right away, but just kind of understanding it and knowing you have the power to make better choices.” 2. Minimize stress. The idea of cleaning up your life can sound daunting, but it’s easier if you’re not frazzled. “You can sleep, it’s possible—it’s about putting your kid on a schedule instead of letting them run you,” she says. “When you put the kids to bed at seven, you get to be a woman with your husband, or go have dinner, or whatever—but you get to feel like a grown-up, so you’re not just always stressed and tired, trying to catch up.” Her favorite healthy de-stresser? “Get in the bath. It’s so good.” 3. Simplify your beauty and fashion style. In the book, Alba’s fashion and beauty advice help you find your personal style sense, while keeping it healthy and sustainable. She recommends natural makeup lines like Jane Iredale and RMS and teaches you how to use the products and how to make your own. “There are so many awesome beauty DIY things you can do literally from your pantry,” she says. When it comes to clothes, Alba cautions against cheap, fast fashion. “Buy vintage or invest in some key pieces in your wardrobe that you’re going to want to wear for a long time, and that you could even pass down to a friend or your kids,” she says. “And every stylish woman should own a great blazer and a pair of ballet flats.” —Lisa Elaine Held For more information, visit www.thehonestcompany.com or check out a copy of The Honest Life http://www.wellandgoodnyc.com/2013/03/12/jessica-albas-tips-on-how-to-live-the-honest-life/#

Jessica Alba is LATINA's April 2013 Cover Girl! By Latina Staff | 03/06/2013 - 13:33 | Actress, entrepreneur and fashion icon Jessica Alba, graces the cover of Latina magazine's April 2013 issue, which hits newsstands and Nook Newsstand on March 12. The stunning Mexican-American actress opened up to Latina about how motherhood has changed her, her successful eco-friendly company The Honest Company and her highly anticipated new parenting book, The Honest Life. Plus, the A-list star tells us why there's never been a better time to be Latina in Hollywood! On her search for non-toxic baby products when her daughter was born: "It’s really hard to find baby products that use nontoxic chemicals that moms can trust. Major corporate brands that label their products ‘eco-friendly’ or ‘nontoxic’ are usually referring to the way they make their packaging, not their product.” On her Spanish-speaking family of Mexican, American, French and Danish ancestry: “[They are] very conservative—a traditional, Catholic, Latin American clan.” On the influence of director Robert Rodriguez of Spy Kids 4 and Machete: “He created a pathway for Latinos in pop culture because his movies aren’t made for a specific demographic—they are just cool." The Honest Company’s cofounder, Christopher Gavigan, on Jessica’s life as a mom: “I think most people think of celebrities as normal people living extraordinary lives, but Jessica is an extraordinary person living a normal life.” On choosing the right roles in Hollywood: “Honest Company has weirdly allowed me to be more creative in my roles. And really work with people I love and appreciate and want to learn from. This is where my work is now. For me, acting was a lot about making the right choices and trusting my instincts. I didn’t always listen to my gut and make the right choice." http://www.latina.com/entertainment/buzz/jessica-alba-latinas-april-2013-cover-girl

March 4th, 2013 thezoereport Exclusive Q&A: The ZOE Report & Jessica Alba By this point, you probably know Jessica Alba is a trailblazer in the eco-friendly sphere—and we highly recommend all the products from her natural, non-toxic bath/body/baby goods line Honest, whether you’re a parent or not! Last week we featured Miss Alba’s latest venture—her first book!—but didn’t stop there, as we couldn’t wait to pick her brain for all the details. Read on for the full scoop: 1. As The Honest Life is your first book, what was the most challenging part of wearing the author hat? Finding the time to write it! All kidding aside, I found it difficult to whittle down the most relevant content because The Honest Life includes all the information and natural living tips I’ve learned from experts and experience over the years. And arriving at a book format that was usable for women on the go, while still keeping it fresh, fun, and engaging, was a lengthier process than I ever expected. I had to get it just right. Despite these challenges, the overall process of writing my first book was really exciting and rewarding. I owe many thanks to my family and friends for their patience and support during this time! 2. What were some of the highlights/most fun aspects in your journey to creating The Honest Life? My journey as an author really gave me an excuse to pause and reflect. When you read the book, you’ll see that it is inspired by my different life experiences. So, it was enlightening for me to connect the dots of my childhood and how I was raised with my career and now motherhood—and then share it all in one place. I also had a blast spending time and collaborating with my family and friends, including my mom, Kelly Sawyer Patricof, Katherine Power, Justin Coit, Lauren Andersen, and more. I appreciate that they shared their talents and now feel more bonded with everyone who contributed to the book. 3. Any unexpected content we can look forward to seeing in the book? The Honest Life is really personal and authentic to me, so readers might be surprised to find favorite family recipes that we actually make, old family photos, and my tips and tricks for home design (I love DIY décor and refurbishing vintage furniture—it’s an obsession). 4. Who or where do you look to stay up-to-date on tips and tricks for maintaining a healthy, clean lifestyle? I just go to work! My Honest co-founder Christopher Gavigan keeps me up to speed on all things eco-friendly and safe even when I’m not looking for it. However, more than tips and tricks, I think living a healthy and clean lifestyle is about being balanced in your approach and finding what is right for you and your family. I hope that is what readers take away when they reach the last page of The Honest Life. 5. What are your 5 essentials products—an “eco-friendly starter kit”, of sorts—you think every person should have as a basis in his/her home? When we created The Honest Company, we knew busy families wanted eco-friendly products but didn’t have the time to research how to make the switch or find safe, non-toxic ones that truly worked. We wanted to take the guesswork out of it for them by offering a Family Essentials Bundle from one trusted source. Our bundle includes 5 essential products—shampoo, lotion, hand soap, detergent, and healing balm—the most important stuff you’ll need. So, it’s the perfect eco-friendly starter kit. Beyond products, I recommend that every person take these three “starter steps.” (1) Get a natural, organic mattress or an organic mattress cover that reduces toxic off gassing. We spend so much of our life sleeping, it’s important to minimize our exposure to petroleum-based chemicals, fire retardants, and VOCs. (2) Take your shoes off at the door. This keeps you from tracking nasty stuff from the street and toxins into your home, plus your floors will stay cleaner. Who doesn’t like that? (3) Read labels and research. You will find eco-friendly alternatives that make the most sense for your family. http://thezoereport....rt-jessica-alba

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Feb 25 2013 11:07 PM ET Alicia Silverstone to star in Lifetime pilot by Lifetime landed a casting coup by nabbing Alicia Silverstone for its drama pilot about a human resources executive who has an epiphany and changes her outlook. Dubbed HR, Silverstone will play the director of HR for a big company who suffers a head injury — and decides on a new way to do business along with way. Deadline first reported the news. The pilot is from newcomer Glenn Porter. http://insidetv.ew.c...lifetime-pilot/

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