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DULOVEMEDO

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    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    Victoria’s Secret Hires Condé Nast Creative Director Raul Martinez

    Spoiler

    Anna Wintour’s longtime right hand, creative director at the publisher of Vogue, Vanity Fair and GQ, is joining the lingerie giant as head creative director following the departure of its chief executive, John Mehas, in November. Martinez will continue to be based in New York and begin his new role in January.

     

    Martinez started working with Wintour as early as her first issue for Vogue in 1988, according to the New York Times, and left the magazine in 1995 to start a creative and branding agency. He returned to Vogue as a consultant in 2009, and was named to the corporate head role in 2015.

    At Victoria’s Secret, Martinez will report to Martin Waters, the newly appointed head of the lingerie division, and join the company during a crucial period of brand reinvention following years of sales slumps and criticism that its vision of feminine sexuality was out of touch on the #MeToo era.

     

    Source

     

    I wanted Tom Ford but I'll settle as this seems promising.

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    Victoria’s Secret Names Martin Waters as CEO

    In addition, parent company L Brands has added a number of senior-level executives to the leadership team to help turn the business around.

    Spoiler

    Victoria’s Secret parent company L Brands is mixing up its c-suite.

     

    Martin Waters has been named chief executive officer of Victoria’s Secret lingerie, effective immediately. In addition, Laura Miller is now chief human resources officer of Victoria’s Secret; Becky Behringer has been promoted to executive vice president of North America store sales and operations, and Janie Schaffer is chief design officer of Victoria’s Secret lingerie.

     

    “The board and I are thrilled by the appointments of these talented leaders with demonstrated records of execution,” Sarah Nash, chair of L Brands’ board of directors, said in a statement. “With their collective expertise and working together alongside the entire leadership team at Victoria’s Secret, we will continue to drive the business forward and reposition it for success.”

     

    Waters, who joined L Brands in 2008 as head of the international division, succeeds John Mehas, who has been in the ceo seat since February 2019. Waters’ résumé includes a stint at Boots International, the U.K.-based health and beauty retailer, where he served as managing director.

     

    Nash called Waters “an exceptional leader” who is “widely respected both within and outside of the business.” He also has experience in strategic planning, merchandising, planning and allocation, brand management, marketing and supply chain operations, the company said.

     

    Waters will report to Stuart Burgdoerfer, interim ceo of Victoria’s Secret and chief financial officer of L Brands.

     

    Miller, meanwhile, has more than 30 years experience working in human resources. Before L Brands, she served as chief human resources officer of Royal Caribbean Cruise Lines, as well as chief human resources officer at ADT, the security company, and held human resources positions at Coca Cola Refreshments and Raytheon Company, the defense contracting firm.

     

    Behringer has been with Victoria’s Secret since 2002, holding a variety of roles, including senior vice president of store operations at Victoria’s Secret, store manager and regional manager.

    “Becky’s deep knowledge of our stores organization and the customer will help us deliver success as we approach the holiday season and beyond,” Nash said.

     

    Veteran retailer Schaffer has more than 30 years experience in the industry, specifically in intimate apparel. She is the founder of U.K.-based lingerie brand Knickerbox, which she later sold. Schaffer has also served as director of lingerie and beauty at British retailer Marks & Spencer and head of design for Victoria’s Secret lingerie from 2008 to 2012.

     

    “Janie is a proven leader with a record of creating and repositioning brands and growing profitable sales across international markets,” Nash said.

     

    Victoria’s Secret has been in recovery mode for several years as it tries to mitigate declining revenues. While still the market share leader in the U.S. women’s intimate apparel business, the retailer has seen its market share decline steadily over the last five years. The company controlled 32 percent of the market in 2015, according to Euromonitor International, while as of September, Victoria’s Secret’s share had fallen to 16 percent, according to market research firm The NPD Group.

     

    Mehas, who L Brands recruited from Tory Burch, was brought on last year to help turn the lingerie division around.

     

    In February, L Brands, which also owns the Bath & Body Works business, revealed plans to sell a majority stake of the Victoria’s Secret business — which includes the lingerie, beauty and Pink divisions — to private equity firm Sycamore Partners for $525 million. The deal fell through amid the pandemic.

    L Brands later unveiled plans to spin off the Victoria’s Secret business into a private company, leaving Bath & Body Works to be a stand-alone public firm, but has yet to release a solid date.

     

    The company has freed up funds by closing on a joint venture with Next plc for the Victoria’s Secret U.K. business. The deal gives L Brands a 49 percent stake in the venture, while Next owns 51 percent.

    Last quarter the majority of company gains were in the Bath & Body Works business. But the lingerie giant did show some signs of improvement — such as updated marketing materials that included plus-size models and less overtly sexy offerings, along with a greater selection of comfort-based styles — helping push the stock up more than 95 percent, year-over-year, after quarterly results were released.

     

    Victoria’s Secret Names Martin Waters as CEO

     

    28811c5cc9fb26b296a1578b3800fefe961ce034

     

    Everything but a new creative team. This direction....the models...the makeup.....that commercial....this brand is below rock bottom. A male model in sweats? Is this fashion nova.....? I simply cannot.

     

    tumblr_mcw8dscCYk1rxkqvso4_500.gif

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    Oh please. There are plenty of people with strong opinions on here who stick to their guns over and over again. I’m not the only one who feels this way or commented on this matter BUT it is always the same avatars that are just obsessed with me. You can clearly see in this thread that I’m not biased like many of you and positivity flows more than whatever you consider negative. You guys just like mentioning me. You been a fan of me. Besides you been on here long enough to know how to ignore someone if you don’t like their opinion. If you forgot it is in my signature. If I trigger you and bother you so much why do you spending so much time trying to get my attention?

     

    It is the same little avatar clique gang that always tries to gang up on anyone they don’t like or who talks about there favorite model but gets to trash other brands and angels/models they don’t like. Give it up. Hang it up. And I’m not reading any of those paragraphs. One sentence was enough for me to die of boredom. None of you scare me. Move on. 😘☺️

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    Everyone on earth is already aware that there is nothing new under the sun and the quote itself. This is just lazy and there is no point in trying to defend laziness esp in design. You can't call yourself "innovators" and whatever ever else labels VS calls themselves and then pull this lazy campaign in terms of visual and direction as well as lazy "redesign." I'm not sipping what some of y'all sip when it comes to this brand and some of the angels. I'm not on payroll like some users. LOL 

     

    I'll just be one of many who "bitch" on while there sales continue go down because men lie women lie numbers don't. :rofl::rofl::rofl::rofl::rofl:

     

    EDIT: There are PLENTY of current originals in fashion. Just get out of "commercial" main stream and you'll find them.

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    8 minutes ago, camomille said:

     

    jfc i guess we could’ve known that VS’ first good designs in years were copied from another brand because they can’t design anything good themselves anymore. such a mess

     

    +1

     

    I knew they copied someone from the moment they posted it because it was TOO good to be true. LOL My gawddd how lazy could big brand and set of directors be. This is just embarrassing. 

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    28 minutes ago, GlitterAndWings said:

    So, I saw an old picture of Romee wearing glasses, and I think that's what her issue is? You know that face she makes in pictures, could it be because she can't see properly? It's like she's missing her glasses and that's why she's squinting. Kinda like Randall from Monsters Inc. 

     

    tumblr_moxt51o69f1rumo71o2_640.gif

     

    That too. Could be a habit even if she wears contacts.

    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    Romee's weight gain looks good in her body but not in her face. They have a face gym in London that the models go to or use to go to. LOL People can create brands out of anything nowadays.

     

    SN: VS can add these two girlies to the list of new random girls:

     

    EDIT: Elsa looks good. I need more photos.

     

     

     

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