i think that there might not be much that VS can do. basically, the reason why the VS show was so huge from say 1999-2001 (or even 2002) was because it was something unique, something interesting and mildly provocative. however, with all these tabloid "actresses" showing off their coochies everytime they step out of a car, and all these celebs making sex tapes, as well as constant edits in the men's magazines wearing next-to-nothing, i think people have become desensitized in regards to celebrity exposure. these Supermodels, who are only moderately famous, don't have enough appeal to wrangle an audience. people watched for Heidi and Tyra because they were extremely famous women who otherwise were always clothed. the popularity and ubiquitousness of the VS catalogs have hurt the fashion show because we get to see all these women constantly in skimpy lingerie. if VS wants to improve ratings, they have to improve interest in the MODELS. this does NOT come from spending more time listening to them talk. that will only hurt them. beautiful people have long realized the power of remaining quiet, thus leaving more to the imagination. look at Scarlett Johannson, arguably the most respected and sexiest young starlet out there right now. why has she maintained this strong appeal? MYSTERY. we don't know a whole lot about her. and she keeps it that way by keeping herself out of the press as much as possible, and by dressing classy yet still sexy in all her public appearances. SO, the VS folks need to pimp out the Angels to premieres and award shows, etc. get them to go to restaurants and have the paps take their pics, but they should ALWAYS be dressed classy and not trashy (read: nothing too revealing). this will make the general public much more interested when the show comes around and they actually get to see the models in their skimpies. just my 2 cents.