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Thea Backlar

Featured Replies

Cannot find any biography for her :whistle:

Agency: Metropolitan

...................

Spring 2005 Couture

Armani Privé

post-19430-1299779815_thumb.jpg

  • 11 years later...

Thea Backlar, of DC, poses on the red carpet as guests make their way to the White House Correspondents Dinner at the Washington Hilton Hotel on April 30, 2011, in Washington, DC.

 

113310921-.jpg

source: linkedin

 

À propos

Vice President Of Product with a passion for all that is digital, data, UX and measurement.

Expérience

  • Vice President Of Products

    Echo Analytics

    nov. 2021 - aujourd’hui  (6 mois)

    Paris, Île-de-France, France

    • VP Data & Analytics

      mars 2020 - oct. 2021  (1 an 8 mois)

      Paris, Ile-de-France, France

    • Head of Product

      janv. 2019 - mars 2020  (1 an 3 mois)

      Paris Area, France

    • Director Of Studies

      avr. 2018 - déc. 2018  (9 mois)

      Paris Area, France

      Productized Ogury’s quantitative intelligence reports into a new line of mobile insight studies for our external clients. Created and managed the day-to-day processes and operations of the products and the teams that worked on them. Launched a new delivery platform through which to access our products. Worked with marketing and PR teams to get coverage of our mobile insights in newspapers articles.

    • Head of Data Services, Central & Southern Europe

      mai 2016 - avr. 2018 (2 ans)

      Paris Area, France

      Work across Europe with commercial, marketing and technical teams to develop new digital custom research products and projects to anticipate and meet our client’s business objectives across their digital platforms.

    • Manager, Industry Insights

      avr. 2013 - avr. 2016  (3 ans 1 mois)

      Washington D.C. Metro Area

      Responsible for the leadership and operational execution of a team of analysts who deliver custom digital research by performing quantitative consulting, competitive benchmarking, and campaign effectiveness assessment. Created and launched a new product, including documentation, testing, and working with development teams as well as outside partners. Digital quantitative consulting focused on Pharmaceuticals, Government, Gas and Tobacco.

  • Strategic Account Manager

    WARC

    sept. 2010 - avr. 2013  (2 ans 8 mois)

    Washington D.C. Metro Area

    Managed clients, marketing and product development in excess of $2 million. Emphasis on advertising intelligence throughout North and South America. Clients included global consumer brands, ad, media and research agencies, and media owners.

    • Continually exceeded client retention and upsell goals (85-92% renewal rate with goal of 81% and 104-116% of upsell goals). Objectives exceeded by driving product exposure, expanding the reach of our business, developing new content, engaging…

  •  
  • Research & Development Assistant

    Noral Group International, Incorporated

    févr. 2010 - août 2010  (7 mois)

    Washington, DC

    Contributed to grant-proposals for social change marketing campaigns. Administered national surveys for various industry marketing indices.

    • Gave direction to several social change marketing campaigns by providing valuable research insights and increased survey response rates by changing administration of questionnaires.

  • Editorial Assistant for European Affairs Quarterly (Freelance)

    The European Institute

    déc. 2008 - mai 2010 (1 an 6 mois)

    Washington, DC

    Editorial researcher, book reviewer and French/English translator.

    • Two articles published: “Kosovo’s Independence: A Success Story for US-EU Diplomacy: Russia’s Refusal To Agree – Putin’s First Nyet” and “An Ambassador’s Diary In Post-Communist Hungary”

  • Copyeditor/writer (Freelance)

    Fresh Planet

    août 2009 - févr. 2010  (7 mois)

    New York City

    Developed the story line and wrote the script for a social networking game.

    • The game was listed as “The Top Ten Fastest Growing Games on Facebook” in 2010.

  • Consultant - Creative Director

    Passifleur

    2008 - 2008  (moins d’un an)

    New York City

    Led and coordinated the design team for apparel line and styled the collection. This label was carried by such companies as Urban Outfitters and Anthropology.

    - Drove product development through creative and managerial strategy.

  • Fashion Model

    Metropolitan Models

    2001 - 2005  (4 ans)

    Worked with couture houses such as Armani, Hermes, Lanvin, Gucci, Givenchy, etc. Extensive travel in Europe, Africa, and Asia.

Formation

  • Columbia University in the City of New York

    Columbia University in the City of New York

    B.A.Psychology, Philosophy, English Lit

    2005 - 2009

    Activités et associations :Phi Theta Kappa, Columbia Skeptics Society

    Dean's List

Licences et certifications

Publications

Langues

  • English

    Bilingue ou langue natale

     
  • French

    Bilingue ou langue natale

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