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UK Vogue October 2013 supplement cover Ph: Nick Dorey

Top 10 Newcomers - Spring/Summer 2014: Malaika Firth IMA spoke exclusively to Kenyan/British beauty Malaika Firth in the lead up to the Spring/Summer 2014 collections and she revealed that she had been preparing for the season ahead by doing her house chores in high heels. Firth's hard work paid off with the bambi-like beauty amassing a staggering 55 show bookings. Firth was ubiquitous throughout the Spring/Summer 2014 season with jaw droppingly beautiful appearances at Altuzarra, Calvin Klein, Proenza Schouler, Jason Wu, Christopher Kane, Giles, Burberry Prorsum, Prada, Roberto Cavalli, Dolce & Gabbana, Lanvin, Celine, Stella McCartney, and Miu Miu to name but a few. It was a landmark opening and closing slot at Valentino which confirmed to all the significance of Firth's emergence as one of the most exciting prospects to emerge on the modelling scene in eons. With a Prada campaign already to her credit and a British Vogue supplement cover hitting newsstands as we speak, Firth is poised for a truly remarkable campaign and editorial season.

With Spring/Summer 2014 pre-castings in full swing, a gazillion models have descended on Manhattan in the hopes of scoring key runway spots during the New York collections. The casting process can be particularly ruthless with models given less than a few minutes to wow a casting panel with her personality, beauty, runway prowess and her presence. In an industry where a model's looks are her most valuable commodity, presentation and an well defined sense of style is vital to harnessing a casting director's attention within the first few seconds of entering a casting room. Not every model is given the opportunity to showcase her personality whether it be due to being dismissed as irrelevant on first sight or perhaps due to casting jitters or language barriers. This is where a model's sense of style comes into play in conveying her personality, mood and the all important cool factor. Production agency Art + Commerce see the cream of modelling talent in the lead into the show collections and with advertising clients that include Alexander Wang, Calvin Klein, Louis Vuitton, Balenciaga and Prada the stakes are high. Below are a selection of faces that Production at Art + Commerce has firmly in its sights.

Paris S/S 2014 Fashion Week part 3 Anthony Vaccarello Stella McCartney

Paris S/S 2014 Fashion Week part 2 Emanuel Ungaro Giambattista Valli Sacai Barbara Bui Paco Rabanne Sonia Rykiel Vanessa Bruno

Paris S/S 2014 Fashion Week part 1 Valentino (O/C) Lanvin Viktor & Rolf Miu Miu Jean Paul Gaultier Paul & Joe Céline Kenzo

Milan S/S 2014 Fashion Week part 2 Roberto Cavalli Etro Emilio Pucci Marni Iceberg Sportmax

Milan S/S 2014 Fashion Week part 1 Prada Francesco Scognamiglio Blumarine Bottega Veneta Dolce & Gabbana Salvatore Ferragamo

London S/S 2014 Fashion Week Burberry Prorsum J.W. Anderson Preen Topshop Unique Mary Katrantzou Jonathan Saunders Christopher Kane Giles Antonio Berardi

Part 2 Calvin Klein S/S 2014 Michael Kors S/S 2014 Marc Jacobs S/S 2014 Anna Sui S/S 2014 Altuzarra S/S 2014

New York S/S 2014 Fashion Week shows not posted part 1 Jason Wu Proenza Schouler Reed Krakoff Philosophy Tommy Hilfiger

Givenchy S/S 2014 Paris

Cushnie et Ochs S/S 2014 New York Backstage

Vogue India September 2013 "Under A Spell" Photographer: Luis Monteiro Model: Lakshmi Menon @ Supreme NY Fashion Editor: Fabio Immediato Hair: David Delicourt Makeup: Natsumi Watanabe

H&M Sportswear

Elle India September 2013 "Body Armour" Ph: Tarun Vishwa Model: Lakshmi Menon @ Supreme NY

Elle India September 2013 Ph: Tarun Vishwa

Givenchy S/S 2014 Paris

Eva and Raf Simons after the Dior S/S 2014 show Dior S/S 2014 Front Row Eva with Lucie de la Falaise, Alexandra Richards, Camille Rowe

Front Row at Christian Dior S/S 2014 Paris Eva, Alexandra Richards, Camilla Rowe

Arrivals at Christian Dior S/S 2014 show in Paris Eva in Dior F/W 2013.14

Woman magazine Spain October 2013 "La Maison Cavalli" Photographer: Antoni Bernad Model: Eva Riccobono @ Marilyn Paris Stylist: Oscar Visitacion

Christian Dior F/W 2013.14 campaign Ph: Willy Vanderperre

OMG! Vogue Turkey October 2013 Ph: Cuneyt Akeroglu

2013 Venice Film Festival - Closing Ceremony (September 2013) Eva in Armani Privè F/W 2013.14 and Bulgari jewels