Bonne Bell was a small family-owned and operated cosmetics firm near Cleveland, Ohio, at the time of these ads. The company built tremendous brand loyalty using marketing strategies that targeted very young teen and preteen girls (and their protective mothers). Rather than continuing to use the ubiquitous blond Ford Agency models (Cybill Shepherd, Susan Dey, Season Hubley, Shelley Hack, et al), they used the granddaughter of the firm's founder as the face of Bonne Bell in their advertisements fo