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YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014

 

At the launch party on 6 May 2014 in Paris 

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from glamourmagazine.co.uk - 12 September 2014

 

Edie Campbell, who won Model of the Year at the 2013 British Fashion Awards, is the newest face of Yves Saint Laurent fragrance, Black Opium.

 

It was kept a secret for a while, but now the gorgeous model has been raving about her new gig.

 

"My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.

 

Black Opium seems strangely familiar - It doesn't seem alien or overpowering, it has a bit more subtlety which is nice. I like the unique contrast in combination between the bitterness of coffee bean and the sweetness of vanilla."

 

A spokesperson for Yves Saint Laurent Beauté revealed why they chose the supermodel, "Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman: elegant, cultivated, spirited, she is a model with attitude. She has become a beauty icon for a whole generation."

 

edie_jalousemag_may14.jpg 

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - FALL/WINTER 2014

 

Promotional Press

 

[1] & [2] Marie Claire Spain - Oct '14 [3] Marie Claire Czech [4] British Vogue - Oct '14

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[5] Elle Quebec - Nov '14 [6] & [7] Elle Russia [8] Russh

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LANVIN - AUTUMN/WINTER 2014

 

Photographer: Tim Walker
Creative: Ronnie Newhouse, Stephen Wolstenholme
Filming: Guy Stephens
Styling: Jacob K
Hair: Malcolm Edwards
Makeup: Lucia Pieroni
Set: Emma Roach
Casting: Larissa Gunn
Models: Edie Campbell, Sophie - the mother, Roddy - the father, Olympia - the sister, Arthur - the brother, Joan - the grandmother, Jeremy - the grandfather, Otis - Edie's boyfriend, Matteo - Olympia's boyfriend, Dolly - Edie's horse

 

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LANVIN - AUTUMN/WINTER 2014

 

Photographer: Tim Walker
Creative: Ronnie Newhouse, Stephen Wolstenholme
Filming: Guy Stephens
Styling: Jacob K
Hair: Malcolm Edwards
Makeup: Lucia Pieroni
Set: Emma Roach
Casting: Larissa Gunn
Models: Edie Campbell, Sophie - the mother, Roddy - the father, Olympia - the sister, Arthur - the brother, Joan - the grandmother, Jeremy - the grandfather, Otis - Edie's boyfriend, Matteo - Olympia's boyfriend, Dolly - Edie's horse

 

wwd

LANVIN - AUTUMN/WINTER 2014

 

BTS

edie-campbell-horse-instagrams-03.jpg 

 

from wwd

 

FAMILY TIES: Model-of-the-moment Edie Campbell is featured in Lanvin’s fall campaign with her entire family - a spin on the mother-daughter logo of the French fashion house, marking its 125th anniversary this year.

 

While the print campaign breaks in a range of September fashion magazines, the pièce de résistance is a playful, three-minute video that shows family members dancing, hugging, kicking around a soccer ball, and dressing up for nights on the town. Campbell’s mother, architect Sophie Hicks, dons a statement fur; father Roddy ambles through doorways on crutches; while brother Arthur shows off braided and free-hanging versions of his mullet hairstyle.

 

There are surprise cameos by Dolly, Edie Campbell’s horse, and Lanvin creative director Alber Elbaz and his men’s wear wingman Lucas Ossendrijver.

DOCUMENT JOURNAL - ISSUE 5, FALL/WINTER 2014

 

Photographer: Richard Bush
Styling: Sarah M Richardson
Hair: Chi Wong
Makeup: Kirstin Piggott

 

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