November 10, 20168 yr NEW YORK FASHION WEEK - FALL 2014 Backstage at Boss Your first show made quite a splash. What was your vision? Jason Wu: "My vision was to assert a point of view in a crowded womenswear market. We had to establish who the Hugo Boss woman is, exactly. Having Edie Campbell on exclusive for the first season was really important for me, because I thought she embodied that modern woman who feels quintessentially Boss. So much so that I brought her back again for the campaign."
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