She has also been more followed since she signed with adidas and swarovski.
And she said on some interviews she gave in Spain at the end of 2016 that she wanted to keep her relationship more private, and I understand her. She has to deal with the crazy Kaylor fans (those who think that she and Taylor are on a secret relationship and that her relationship with Joshua is fake and a contract to cover that he is gay), and also people who hate on her just because she is related to the Kushners, and they are related to Trump.
I actually think that what she is doing, staying low profile, is the best thing to do until Trump becomes president and things settle down a bit. If they do settle down.