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tiika

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    The Official Victoria's Secret Thread

    in General Discussion

    Posted

    On 6/22/2021 at 6:04 AM, Clauds said:

    I just think VS was severely lacking in diversity, and by this I mean they could have used more models of different ethnicities and body types while still working exclusively with models who are a) beautiful and b) fit the bill for "selling the fantasy" c) don't look like they are related, say for example, girls like Kate Upton, Jessica Gomes, Brooklyn Decker, Bar Refaeli, Irina Shayk (back in 2010/2011), Nina Agdal, Rose Bertram, Hannah Ferguson and many other girls that VS deemed as "too commercial" but were/are more successful with the audience. 

     

    I adore Elsa Hosk, everyone knows it, it's no secret, but did we really need Elsa, Candice, Stella and Martha to be Angels at the same time? No, we did not, I am sure the average person can't even tell them apart, same when they had Candice/Lindsay/Erin/Toni rotating together, and if they wanted to keep the whole "we only do high fashion models" thing then they should have contracted someone like Liu Wen in 2011. This is not to say I blame the models, but VS made very poor choices from 2010 and on IMO in terms of targeting different audiences. To this day, we are in 2021 and the amount Spanish speaker models VS has had in the last 10 days is zero. Imagine if VS had gotten someone like Daniela Lopez Osorio as an Angel, use her to to sell your bras and panties to the Latin audiences.

     

    Particularly with the rise of social media I think VS was way too slow in getting models who are successful in that area, look how long they took before they started working with Barbara Palvin again even though she was clearly a fan favorite and had a solid social media presence. VS waited too long to change and start listening to their customer base, I really think it's too late for them now 

     

    I totally agree with this! They could have made less radical changes earlier and it would have helped them a lot.

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