Lye2003

BAR REFAELI AT CUSTO DALMAU FASHION SHOW - NO GERMAN SALES Berlin Germany 12-13-2008 http://www.pictureperfectagency.com/index....7d5735f640c7506

Garnier introduces 10-minute home haircolor line L'Oreal-owned mass beauty brand Garnier is hoping to highlight its haircolor offering in 2009 with the launch of Herbashine, a new range of semi-permanent home haircolor products with a 10-minute application time. The 16-sku, ammonia-free line features star ingredient bamboo sap, which Garnier claims fortifies the hair shaft. It can be used by consumers with up to 70% gray hair and is targeted at women aged 25-49. “We haven't [brought out] new innovations in haircolor for Garnier in a long time, honestly—it's been five years—and we wanted to take our time to optimize new technologies,” Garnier marketing director France Amandine Rassat told journalists at a press event in Paris. Garnier is hoping to recruit new consumers to home haircolor through the launch, she said, betting on the draw card of 10-minute application time and accessible pricing. The line launches in France next January, priced €8.90, ahead of a European rollout to the UK, Italy, Austria and Germany starting in February. Print and television campaigns fronted by Israeli model Bar Refaeli will accompany the launch. http://en.prccn.com/WenzhangInfor.aspx?id=873

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Corona save the beach party - Berlín

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