super_fine_flour

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Digital - Black Opium Doses ysl beauty

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Digital - Black Opium Doses ysl beauty

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Digital - Black Opium Doses ysl beauty

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 TVC How was your experience in Shanghai for the fragrance campaign? It was my first time in Shanghai. It was amazing, we shot in some great places, and it was so nice to see the city by night! Running through the streets at 4am as the first few people were starting to wake and leave their houses was memorable. From dusk till dawn! All the locations we shot at were visually very powerful, so I have some amazing scenes stamped into my mind’s eye! Like the amazing Bund Sightseeing Tunnel where we shot. BTS

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Director: Daniel WolfeDigitals: Irena DakevaSoundtrack: Jungle by Emma Louise The new feminine fragrance Black Opium re-positions Yves Saint Laurent Beauty on a deliberately younger target. It is embodied by top model Edie Campbell, generational iconic beauty and new brand ambassador who gives her sensuality and edginess to the Black Opium woman. The film tells the sputtering race of a young woman after her lover who stole her perfume. yslbeauty

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Teaser

YVES SAINT LAURENT BLACK OPIUM FRAGRANCE - AUTUMN/WINTER 2014 Photographer (print ad): Mathieu César EDIE CAMPBELL is the newest face of Yves Saint Laurent fragrance, representing a brand new scent set to launch in September. "I am truly honoured to become ambassadress for Yves Saint Laurent," Campbell said in a statement. "The brand's modern vision of beauty is very inspiring and I am particularly proud to represent such an audacious archetype of woman." The model is a firm favourite of Saint Laurent creative director Hedi Slimane, who has previously cast her in fashion campaigns for the house and chose her to open the spring/summer 2014 show last autumn. "Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman: elegant, cultivated, spirited - she is a model with attitude," said Stephan Bezy, international general manager of Yves Saint Laurent Beauté. "Today, she is joining the ambassadresses of our brand, and we're so proud to welcome her." from vogue.co.uk - 8 May 2014 YVES SAINT LAURENT BEAUTÉ cites the inspiration for its new fragrance, Black Opium, as a woman who is "elegant, stylish and with a piercing intelligence and languorous beauty," - making Edie Campbell a fairly sensible choice. With an art history degree under her belt, a talent for horse racing and a genuine interest in every fragrance, dress, bag or pair of sunglasses that she represents, Campbell fits the bill on every level. "I love what Hedi's been doing and that first collection I campaigned for was particularly good - I loved it. It was, you know, perfect," Campbell told us. "It shows brilliance. Also the house is amazing - the history of it, Yves Saint Laurent's world, his Parisian life. It's in the past but feels quite present." At odds with the heady original Opium scent, launched by Saint Laurent in 1977, Black Opium is a gourmand floral fragrance which opens with a strong coffee bean accord before developing with white flowers, vanilla, cedar and patchouli. For Campbell, however, it still doesn't beat her ultimate favourite scent - a rather unconventional one - but that's not to say that she doesn't love the world of luxury fashion and fragrance. "My favourite smell is horses. In fact, most of the time I do smell like horses," the model, who won The Magnolia Cup at Glorious Goodwood this year, admitted. "But if I wasn't modelling I'd probably be an intern somewhere, working for someone who interned the year before me. It's amazing to be able to work with people right at the top of whatever they do… inspiring photographers and stylists with very interesting visual language. The more I do it the more I enjoy it." from vogue.co.uk - 1 September 2014

BOTTEGA VENETA - FALL/WINTER 2014 A/W 2014

BOTTEGA VENETA - FALL/WINTER 2014 Photographer: David Sims Styling: Katie Grand

ALEXANDER MCQUEEN - AUTUMN/WINTER 2014 Photographer: Steven KleinCreative: Pascal DanginStyling: Camilla NickersonHair: Paul HanlonMakeup: Lucia PieroniCasting: Jess Hallett

SANDRO - FALL/WINTER 2014 sandro paris

SANDRO - FALL/WINTER 2014 Photographer: Karim SadliStyling: Joe McKennaHair: Damien BoissinotMakeup: Christelle Cocquet

ZARA - FALL/WINTER 2014 Add

HUGO BOSS - FALL/WINTER 2014 Photographer: Inez van Lamsweerde & Vinoodh Matadin Styling: Joe McKenna Hair: Shay Ashual In February, the brand released an edgy short film (shot by Inez & Vinoodh) starring model-of-the-moment Edie Campbell as a primer to the Fall runway show. The same A-list team - along with fashion stylist Joe McKenna - is behind the season’s slick ad campaign. Wu says of Campbell, who’s also the muse for the collection: “Edie Campbell not only stands for the new vision of Boss womenswear, but she is the definition of that confident, sexy, and individual person that I would like the collection to reflect. She’s modern; she’s someone you want to get to know; she’s well-travelled, cultured, successful… She’s the right person to represent my new vision.”

FASHION WEEK - AUTUMN/WINTER 2014 The best of backstage beauty 1:56 - 2:01, 11:11 - 11:17, 11:56 - 11:58, 14:37 - 14:39 vogueparis

1:41 - 1:56 antoine mangenot

PARIS FASHION WEEK - FALL 2014 Valentino - backstage and off duty

Viva Models - July 2014

1:55 - 2:50, 12:47 - 13:40, 16:13 - 16:36 fashion channel milano

PARIS FASHION WEEK - FALL 2014 Valentino

0:56 - 1:01 antoine mangenot

PARIS FASHION WEEK - FALL 2014 Chanel - backstage and off duty

7:39 - 7:56, 13:33 - 13:39 chanel

PARIS FASHION WEEK - FALL 2014 Chanel timesfashion