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Gisele Bundchen and Tom Brady met up and hugged as he stepped out the Patriots locker room after a difficult Super Bowl loss in Indiana on Sunday. Tom and his team lost to the NY Giants in a close game, which Gisele watched from a luxury box. The Patriots were unable to pull out a win, despite Gisele's now-famous email asking for best wishes from friends and family on "Tommy's" big day. Even so, he gets to come home to a happy personal life with Gisele and his two adorable sons. Hopefully now that the season is over they'll find time for a romantic getaway, considering how much they love hitting the beach and we've seen how much all-star quarterback Tom also enjoys a waterslide.

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popsugar.com

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Patriots Nation, we need to help Tom!!! (Y)

 

New England Patriots quarterback Tom Brady is a man who has it all. He’s one of the best players to ever play his position, he’s won three NFL Super Bowls and earned many individual awards, and he’s married to supermodel Gisele Bundchen. What Brady doesn’t have is the ability to get high fives from his teammates on the sideline during games. Brady has been left hanging by many Patriots throughout the season, which has led to a parody PSA video asking for people to high-five the quarterback.

nesn.com

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Inside the Effort to Brand Tom Brady

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence. Following in the trend of athletes trying to extend their careers past the playing field, Brady is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media.

Adam Padilla, founder of creative agency BrandFire, which specializes in rebranding startups and celebrities, worked with Tom Brady this year to create a logo for the Patriots quarterback. Brady's manager Will McDonough has been working to get the Super Bowl XLIX MVP more active on social media, and the two teams helped work to turn Brady into the TB12 brand. (He's No. 12 on the field.)

Thanks to social media platforms, it's easy to keep fans engaged in the off season. And a growing list of followers can lead to more lucrative marketing deals. But Padilla explained that besides a Facebook page, Brady doesn't have an online presence, so his team decided to focus on building his brand this year.

"Being such a perfect guy makes him inaccessible to the average person," Padilla explained.

Since Brady is a private person for the most part, the shop encouraged him to keep his social media management in-house, post more frequently on Facebook, and harness his wife's very popular Twitter and Instagram accounts. Padilla said it's no coincidence that Bündchen is wearing and posting more Brady-related content; she often sat in on the meetings.

When it comes to celebrities, specifically athletes, Padilla said branding is most effective when the persona put forward meshes with how the person is perceived. He suggests playing on the athlete's strengths. "Don't fight against nature," Padilla said. "Tom Brady is a clean-cut, all-American, square-jawed, handsome guy. You can't make a graffiti logo or something that's too conservative or wild."

In addition, it helps when athletes show they are normal people. Allowing Brady to self deprecate on Facebook, like posting awkward childhood photos, or show his goofy side with the help of pop culture memes, help people connect with him.

"It makes you stronger to show you're vulnerable," Padilla said.

 

adweek.com

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Here is a great pic of Tom Brady and his son kissing the Lombardi Trophy

 

http://www2.pictures.zimbio.com/gi/Tom+Brady+New+England+Patriots+Victory+Parade+GPGpecCmzVRx.jpg

Please textlink or upload images onto a host instead of hotlinking. This include images from social media sites such as facebook, instagram, pinterest, tumblr, twitter, VK, etc. For more information click HERE. Thanks! ~post edited by PinkCouture

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