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azkid

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Yeah it's one of the biggest in Europe & last couple of years its growing very fast ...opening many new stores every single year in different countries

 

They have over 800 stores right now in total & they have stores in 25 countries I think

It's the nr1 in Holland, Belgium, Germany & Denmark (with tv commercials in 4 countries)

 

Dutch lingerie retailer Hunkemöller has set its sights dominating the European market. After successfully relaunching in the UK the lingerie chain is set to expand in Switzerland with the opening of its debut stores. Hunkemöller aims to open between 40 and 50 stores throughout the country over the next coming years.

"Now is the right time to conquer the Swiss market and open stores there," said the brand in a statement. The first store is set to open in Zurich, in mid-October 2017. The debut store opening will be followed on by an additional 3 store openings by the end of the year. Afterwards, the lingerie brand aims to open between 8 and 10 stores per year, in and around Zurich. The expansion follows on from the launch of Hunkemöller’s dedicated e-commerce platform in September 2016.

Hunkemöller sees Switzerland as one of the most stable and prosperous markets in Europe at the moment. "Switzerland is often seen as a relatively smaller market, but the high purchasing power makes it quite stable," added the brand. Hunkemöller reportedly has a strong reputation in the country and is currently searching for a country manager. In addition to expanding in Switzerland, the lingerie brand is examining expansion options in Norway, as well as the UK.

The lingerie brand counts more than 800 stores around the world and is busy increasing its store portfolio. Hunkemöller announced in June that it aimed to increase the number of stores in Spain for example. 15 More stores in Spain at the end of this year. 

 

Hunkemöller expects later this year to open it's 900 shop. Under the leadership of investment company Carlyle, the retailer has expanded its expansion level considerably. By 2020, the lingerie chain wants to have over 1300 stores to break the revenue limit of 1 billion euros a year later. Hunkemöller's turnover was around 500 million euros last year. The ebitda was 61 million euros, an increase of 11% compared to one year earlier. For this year, Patel expects an ebitda growth of around 15%.

 

(They dont have plans to expand to America)

 

https://en.m.wikipedia.org/wiki/Hunkemöller

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