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Lily Aldridge
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20 hours ago, BAGGOT said:

Amazing. BTW, the ad with Lily and "her daughter" for the American Express black card has been shown during the World Series. Made me pretty happy to see/hear her. :D 

Really? That's so cool! I haven't seen it on TV yet but hopefully soon.

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2 hours ago, m86fc said:

Guys, could you check out this website?? It's not available in Europe but it seems that it contains some new stuff http://www.tribpub.com/gdpr/latimes.com

 

I'll copy the article so people in Europe can read, pictures at the bottom too:

Quote

 

What's the Levi's strategy to beat fast-fashion brands? Allow shoppers to personalize its jeans

By KHANH T.L. TRAN

NOV 01, 2018 | 8:00 AM

 

Lily Aldridge’s first attempt at designing denim almost went up in flames. The model, best known for appearing in ad campaigns for Victoria’s Secret, Bulgari, Ralph Lauren and Levi’s Made & Crafted, took on the challenge of personalizing jeans with the fashion equivalent of a lightning strike.

One late summer afternoon, hours after flying in from her home in Nashville, Tenn., Aldridge stepped into a shipping container in L.A.’s Arts District that Levi’s had converted into a mobile studio. The space was equipped with a laser machine the size of an oven. Aldridge’s goal was to replicate the blue tint (that mirrored the cloudless sky) of her favorite vintage Levi’s.

“I love the color and how it’s not super-faded,” she said of the jeans.

 

So does her husband, Kings of Leon singer Caleb Followill, who, according to Aldridge, likes to take the pair for himself. “I’m always stealing [them] back,” she said. “When you find the right style that fits … it’s like finding a magical treasure.”

That day, Aldridge was working on the design for a back-up pair. Hovering above brand-new boyfriend jeans laid flat in a glass-and-metal box, a laser beam crackled. Loud as a dental drill, it worked in a comparable excavatory manner, removing bits of dye and thread in seconds. As the laser zapped the fabric’s top layer of indigo, wisps of blue smoke rose from the surface. The beam began moving faster, working furiously to lighten the fabric.

“It smells so good,” Aldridge said, defying the season’s heat in a Levi’s ensemble, pairing a dark boxy jacket and faded cropped jeans with white platform slides. “Who doesn’t want a roasted marshmallow smell when you’re making custom jeans?”

 

With five other people crammed into the space and her iPhone camera in hand, Aldridge tried to capture the moment that the laser emitted a burst of energy, singeing small specks on a back pocket that would eventually disintegrate into holes in the wash.

After the third attempt — and with the risk of burning the fabric — Aldridge whispered, “Got it.” She broke into a smile, buoyed by cheers in the room.

“They’re not on fire. So, we’re good, right?” said Raymond Crisostomo, innovation developer for Levi’s, maneuvering the machine’s controls.

 

When Levi’s expands its customization program next year, consumers can follow Aldridge’s lead and play with fire — as denim designers for a day.

The brand plans to install a laser machine, developed by Spanish company Jeanologia, in one of its stores in the U.S. (with safety mechanisms intact, of course).

Online and in stores, consumers will use a similar app that Aldridge played with to personalize their jeans. Levi’s has yet to finalize the cost for shoppers to personalize jeans.

 

“It’s very addictive,” the model said, stretching her thumb and index finger on the app screen to enlarge an image of a hem that she wanted to fray. “I’m also perfecting where my damages [on the jeans] are.”

To whet consumers’ appetites for perfectly damaged jeans, Levi’s has been giving away denim customized by Aldridge, rapper Snoop Dogg, actress Sasha Lane, surfer Kelly Slater, tattoo artist Dr. Woo, basketball star Blake Griffin and others.

Fans ate it up. A week after Aldridge’s visit to the temporary studio, Super Bowl champion-turned-ESPN analyst Victor Cruz depleted the stock of his custom-designed red-striped 501s — they were etched in the front with a giant image of two horses trying to pull apart jeans — in two hours on Levi’s Instagram Stories page.

 

Besides “beating fast fashion at their own game,” said Bart Sights, vice president of technical innovation for Levi’s, customization is “delivering what people need when they want it, and giving them some fun in actually coming up with stuff and expressing themselves.”

Aldridge ended up customizing two pairs of jeans and drawing cheetah spots on a back pocket with the laser machine. “I’m … loving it,” she said. “I wish I could design hundreds of pairs.”

 

 

HLDFL1n.jpg FG93U0S.jpg

 

Source: LA Times

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I've never noticed she was preg that time,but  I've seen this photo so many times. Thanks for adding.

 

44299003_2124132484569939_47513679312576

 

https://www.instagram.com/p/Bp2Z6O5ARq2/

 

There are more Aldridge family members in this movie than we've already known. That blonde girl I don't know who she is exactly for Lily ( niece?? Miles' daughter?) but we could saw them together before due to Levis cooperation.

It's by Miles Aldridge and she was a kid model in it.

 

14553122_1172340186164474_27267487648396

 

and Marc Aldridge https://www.instagram.com/marc_a_aldridge/ (dunno who is he). But it seems that there are more Aldridge family members involved in this business.

 

 

I think that all these guys are in the movie and there is a caption family. 

https://www.instagram.com/p/BRJp-wIgga_/

 

16908945_203334460145035_790537163457010

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