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Fredericks of Hollywood


Sweet Lu

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Frederick's of Hollywood (AMEX: FOH) is a well-known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.

Frederick's of Hollywood store on Hollywood BlvdThe business was started by Frederick Mellinger (inventor of the push-up bra) in 1946. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved to a larger, more modern, and tastefully designed space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue.

Here, in addition to the selection of bras and panties, there are corsets, including their famous "Hollywood Dream" corset, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and even more high-end seduction pieces. The store no longer houses The Lingerie Museum featuring The Celebrity Lingerie Hall of Fame which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna's pointy-breasted corsets. However, this flagship Hollywood store does display corsets and bras designed by celebrities for charity.

In 1992, Frederick's lingerie museum drew national media attention when it was looted during the Los Angeles riots. One repentant looter delivered a bag of pilfered celebrity lingerie, including Ava Gardner's "bloomers" and a push-up bra once worn by TV actress Katey Sagal, to the pastor at nearby Blessed Sacrament Catholic Church, Hollywood.An Austin newspaper noted that Blessed Sacrament's pastor "may be the only priest in America to ever comfort a man who felt guilty about stealing celebrity bloomers." In an article titled "Support Is Generous for Bra Museum", the St. Louis Post-Dispatch noted that such an "uplifting story could only happen in Hollywood."

Some of the lingerie worn by the 1950s pin-up and bondage model Bettie Page was from Frederick's of Hollywood.

The company filed for Chapter 11 bankruptcy in 2001. In 2003 it emerged from bankruptcy and was headquartered in Los Angeles. In 2006 it merged with New York City sleepware manufacturer Movie Star and the headquarters was moved to New York. In 2008 the company changed its name to Frederick's of Hollywood Group Inc. The company trades on the American Stock Exchange under the ticker symbol FOH. Its headquarters remains in New York City.

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Models

Many notable models have posed for Frederick's of Hollywood catalogs, including:

Pamela Anderson

Robin Angers

Amber Arbucci

K.D. Aubert

Carmen Berg

Brandi Brandt

Cynthia Brimhall

Brittany Brower

Brooke Burke

Bianca Christians

Bree Conden

Lola Corwin

Morena Corwin

Neriah Davis

Caroline De Souza Correa

Nikki DuBose

Anahi Gonzales

Brianna Hicks

Nicky Hilton

Barbie Jones

Joanna Krupa

Eva La Rue

Heather LaCombe

Nikki LaFleur

Bonnie-Jill Laflin

Jennifer Lamiraqui

Nicole Marie Lenz

Cindy Margolis

Shae Marks

K.C. Martell

Juliana Martins

Yvette Nelson

Jessiqa Pace

Lisa Peake

Caroline Salvia

Shauna Sand

Nikki Schieler

Kim Smith

Linda Sobek

Gretchen Stockdale

Barbara Stoyanoff

Julie Strain

Peggy Trintini

Leeann Tweeden

Alina Vacariu

Carol Vitale

Dita Von Teese

April Wayne

Teri Weigel

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Models

Many notable models have posed for Frederick's of Hollywood catalogs, including:

Pamela Anderson

Robin Angers

Amber Arbucci

K.D. Aubert

Carmen Berg

Brandi Brandt

Cynthia Brimhall

Brittany Brower

Brooke Burke

Bianca Christians

Bree Conden

Lola Corwin

Morena Corwin

Neriah Davis

Caroline De Souza Correa

Nikki DuBose

Anahi Gonzales

Brianna Hicks

Nicky Hilton

Barbie Jones

Joanna Krupa

Eva La Rue

Heather LaCombe

Nikki LaFleur

Bonnie-Jill Laflin

Jennifer Lamiraqui

Nicole Marie Lenz

Cindy Margolis

Shae Marks

K.C. Martell

Juliana Martins

Yvette Nelson

Jessiqa Pace

Lisa Peake

Caroline Salvia

Shauna Sand

Nikki Schieler

Kim Smith

Linda Sobek

Gretchen Stockdale

Barbara Stoyanoff

Julie Strain

Peggy Trintini

Leeann Tweeden

Alina Vacariu

Carol Vitale

Dita Von Teese

April Wayne

Teri Weigel

Alinerz? :blink: Awesome :D

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