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Heidi Klum


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HEIDI KLUM

We are pleased to announce the signing of German super model and television presenter Heidi Klum as the new face and artistic advisor for the global beauty brand ASTOR. As part of the long term collaboration, Heidi has partnered with ASTOR to help set artistic direction for a new generation of modern make-up collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers. In this capacity Heidi will be involved in the design of product collections inspired by the latest runway trends, and appear in print and television campaigns. A life-long lover of ASTOR, Heidi reveals, “I’m thrilled to be part of the ASTOR family! ASTOR has such a long and strong heritage and continues to create innovative products with great colours and textures. I look forward to bringing my experiences in fashion and beauty to my new role.” Heidi Klum's modeling career began in her hometown of Bergisch Glodbach, Germany, when she won a national televised model search. Soon after, she moved to the U.S. and quickly began booking jobs, including with lingerie megabrand, Victoria's Secret, a relationship that continues to date. After walking in the 1997 Victoria's Secret Fashion Show, the relatively unknown model was dubbed 'The Body' among fashion industry veterans. Heidi's appeal and celebrity grew after being chosen as the cover model for the 1998 Sports Illustrated Swimsuit issue. Hollywood quickly took notice and Heidi appeared in several film and TV projects including a guest stint on ABC's Spin City (playing herself), Miramax's Blow Dry and Ella Enchanted, HBO's The Ufe and Death of Peter Sellers (as the iconic Ursula Andress), Perfect Stranger (with Bruce Willis and Halle Berry}, The Devil Wears Prada, How I Met Your Mother, Desperate Housewives and Sex & the City. In 2004, Heidi co-created Project Runway, a critically acclaimed fashion reality show, which she also serves as host. Now in its seventh season, Project Runway has earned five Emmy nominations for 'Outstanding Reality Competition Series' and in 2007 received a prestigious Pea body Award. Heidi also received two Emmy nominations in 200B and 2009 for 'Outstanding Reality Show Host'; and co-hosted the 60'h Annual Primetime Emmy Awards with the other nominees in her category. In addition, Heidi also produces and hosts Germany's Next Top Model by Heidi Klum, now in its' fifth season and 0 ratings giant in her native Germany. Throughout her career, Heidi has also become involved in other ventures. She has cultivated a life-long love of design into many areas, including jewelry design, a shoe line for Birkenstock and a capsule collection for Jordache. In February of 2010, Heidi launched two maternity lines 'Loved by Heidi Klum' for Destination Maternity and ' Lavish by Heidi Klum ' for Pea in the Pod. Heidi also wrote a lifestyle book, "Body of Knowledge: 8 Rules of Model Be havior" and co-created, with Guthy-Renker, the skincare line 'Heidi Klum's In An Instant' . With all of these other projects, Heidi is still considered one of the fashion industry's top models. She has graced the cover of every top fashion publication worldwide, including In Style, Marie Claire, Cosmopolitan, Elle, Town & Country, W, Allure, GO, Arena, Citizen K, Grazia, Lucky, Jane, Glamour, Self, Harper's Bazaar and, recently, Vogue Germany dubbed their June 2009 issue as 'The Heidi Issue'. Forbes also featured Heidi on the cover of their 2008 ' Celebrity 100' issue. Heidi has worked with many of the world's top fashion photographers including Sante D'Orazio, Patrick De marchelier, Gilles Bensimon, Bruce Weber, Matthew Rolston, Arthur Elgort, Waiter Chin, Robert Erdmann, Michael Thompson, Mark Seliger, Peter Lindbergh and Steven Meisel. In 2009, teNeues published 'Heidilicious', a coffee table book featuring a collection of photographs of Heidi shot by the renowned photographer Rankin. Heidi has shot campaigns for clients including McDonalds, Diet Coke (for which she has served as the spokeswoman for the Red Dress/Heart Hea lth init ia tive for the pa st three years), Volkswagen, H&M, Nike, Ann Taylor, Dannon, Thomas Wylde, American Express, Target, Express, Liz Claiborne, Lenscrafters, Siemens, Givenchy, Nine West, INC, Finesse, Braun and the prestigious Pire lli calendar. Heidi continues to work as an 'Angel' for Victoria's Secret, appearing in their campaigns and their annual Fashion Show, which she has also hosted for the past four years. Heidi continues to model and design while developing new television projects and spending time with her family.

from: astorcosmetics.com

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