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OMEGA launches Ladymatic in Beijing with Nicole Kidman
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October 29, 2010 In Beijing Omega Launches Ladymatic in Ritz-Carlton Hotel.attended by international media and featuring actress Nicole Kidman.The mechanical wristwatch for women blends state-of-the-industry technology with dramatic aesthetic appeal.

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Omega president Stephen Urquhart, who was fighting laryngitis, opened the launch event. He remarked,"I may have lost my voice but Omega hasn't lost its voice." His comment was greeted with enthusiastic applause.

Mr. Rollenhagen described the increasingly important role of women as leaders in business,politics,lifestyle and media and said that Omega decided to create a state-of-the-industry watch for women of accomplishment.And this is why Omega created the Ladymatic.

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Kevin Rollenhagen said:"to create a watch which would integrate our most innovative technology with dramatic,eye-catching design.It was not enough that it would be equipped with the best mechanical watch movement in the worlds-it also needed to be emotionally and aesthetically expressive."

Nicole Kidman appeared as playing of a behind-the-scenes film ended.she wore a dress designed by Lanvin, who had also created the one featured in the advertising campaign.

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Stephen Urquhart said,"Omega is so fortunate to have in its family of ambassadors the perfect spokesperson for Ladymatic.Nicole has style, intelligence,grace and beauty.Everything about her is the personification of this great watch."

Nicole Kidman, who was visiting Beijing for the first time, said,"Omega has created a very special watch.As you can see,it's beautiful and it is wonderfully made.It's also really a pleasure to wear it."

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The watches in the new Ladymatic line feature polished 34 mm cases with a distinctive ceramic ring between an outer decorative wave and the inner case body.The cases are crafted in 18kt red or yellow gold or in stainless steel.The watches presented with either bracelets in metals matching their cases or on alligator leather straps in mother-of-pearl white or brilliant black. The metal bracelets feature Omega’s patented 3-row screw-and-pin design with a butterfly clasp. The alligator straps have a polished link in the metal that corresponds to the case and an 18kt gold foldover clasp.

[Story by iloveinwatch]

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