Dipit Posted January 9, 2018 Share Posted January 9, 2018 1 hour ago, Diorsfashion said: Lol Victoria secret should drop Stella and Martha whereas Taylor doesn’t need vs shell Be successful without them and the whole vs page is jo vs need to do something different what there doing now is so boring It’s insanely hard to read your run-on sentences but just because you think something is boring doesn’t mean it isn’t working for VS. Quote Link to comment Share on other sites More sharing options...
toodarnhot Posted January 9, 2018 Share Posted January 9, 2018 11 minutes ago, Dipit said: It’s insanely hard to read your run-on sentences but just because you think something is boring doesn’t mean it isn’t working for VS. Quote VICTORIA'S SECRET SALES DECLINED EVERY SINGLE MONTH LAST YEAR https://fashionista.com/2018/01/victorias-secret-revenue-sales-decline-2017 Not saying there aren't other external factors (competition/economy) but whatever they're doing isn't really working for them. Quote Link to comment Share on other sites More sharing options...
Diorsfashion Posted January 9, 2018 Share Posted January 9, 2018 12 minutes ago, toodarnhot said: https://fashionista.com/2018/01/victorias-secret-revenue-sales-decline-2017 Not saying there aren't other external factors (competition/economy) but whatever they're doing isn't really working for them. Yea Victoria’s Secret must be doing something wrong by promoting the wrong models Quote Link to comment Share on other sites More sharing options...
diamondtw Posted January 9, 2018 Share Posted January 9, 2018 About the sales decline Quote Link to comment Share on other sites More sharing options...
ivancica Posted January 9, 2018 Share Posted January 9, 2018 17 minutes ago, Diorsfashion said: Yea Victoria’s Secret must be doing something wrong by promoting the wrong models I bet if they had Taylor insted of Jo everywhere the sales would've skyrocketed. Quote Link to comment Share on other sites More sharing options...
Diorsfashion Posted January 9, 2018 Share Posted January 9, 2018 29 minutes ago, ivancica said: I bet if they had Taylor insted of Jo everywhere the sales would've skyrocketed. I’m sure if they promoted Taylor they wouldn’t have been struggling like this but shes Young vs needs to do something else Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted January 9, 2018 Share Posted January 9, 2018 On 1/6/2018 at 11:17 PM, Diorsfashion said: Is it me or has everyone else realised how Taylor is becoming more popular right now she’s already at 9.7 million ig followed and last week she was only at 9.6 wow she is doing really well she doesn’t even need vs what do you guys think ? I feel like she’s the only one who can become successful without relying on vs - Spoiler I know some info about Taylor's VS contract and the negotiations that went on during the renewal of it, and I'm saying this with no bullshit - VS really wants to keep Taylor around. Also there is a reason why we didn't see much of VS/Taylor last year and it had nothing to do with her being "over it". Quote Link to comment Share on other sites More sharing options...
slacker Posted January 10, 2018 Share Posted January 10, 2018 The VS brand is dying IMO (and the opinions of others, and according to their sales). It's kind of sad. They dropped clothing and swimwear, which might have been a smart move, or might not have, but the problem is the marketing, branding, and photography for what's left - lingerie - has become incredibly boring. I mean come on, they can't afford to do location shoots and build sets anymore, and the best they can do is boring solid color backgrounds? They got rid of the paper catalogs (cool, save the trees!), but there's no reason not to publish an online web version of the catalog and also release it in HQ PDF form. The whole appeal of the brand was the "fantasy" and "story" element in their catalogs and the site, but now they've abandoned that for mediocrity. Ironically, they still seem to think people care about the VS Fashion Show, which has been mind-numbingly boring for the past 10 years already. "Meanwhile Victoria's Secret sales have been steadily declining for some time now. After deciding to stop manufactoring swimwear and apparel in 2016 (a massive chunk of the company's merchandise) because they weren't performing to standard, the brand saw brand's profits drop monthly throughout 2017. " see: http://www.papermag.com/victorias-secret-lawsuit-2523988798.html?xrs=RebelMouse_fb https://hypebae.com/2018/1/victorias-secret-sales-decline Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted January 10, 2018 Share Posted January 10, 2018 4 minutes ago, PinkCouture said: Maybe she knows her worth and wants to be appropriately compensated ding ding ding Quote Link to comment Share on other sites More sharing options...
PinkCouture Posted January 10, 2018 Share Posted January 10, 2018 ^ Yeah it does come off that way. Maybe they could ditch some of the Angels and make some sort of compromise w/ her. Quote Link to comment Share on other sites More sharing options...
elfstone Posted January 10, 2018 Share Posted January 10, 2018 VS should fire everyone except Jasmine, Lais and Taylor. Quote Link to comment Share on other sites More sharing options...
LuckyXR Posted January 10, 2018 Share Posted January 10, 2018 In everyone’s opinion: If they expanded sizes to include larger ones like so many people complain about (while including a plus size model), would it make a difference? Quote Link to comment Share on other sites More sharing options...
toodarnhot Posted January 10, 2018 Share Posted January 10, 2018 I think a better size range would definitely help them. I have friends that are what I would consider very normal/average sizes (not plus or overweight) who don't fit into a majority of VS sizings. Of the 120 bras currently listed on the VS website, only 17 of those styles are made in their largest sizes, 40D-DDD. If people simply can't buy your product, then that's consumer dollars going elsewhere. (I also think VS inflates their sizing.) Quote Link to comment Share on other sites More sharing options...
PinkCouture Posted January 10, 2018 Share Posted January 10, 2018 6 minutes ago, LuckyXR said: In everyone’s opinion: If they expanded sizes to include larger ones like so many people complain about (while including a plus size model), would it make a difference? Models most synonymous with VS were the curvier ones like Tyra, Heidi, Laetitia, etc. It’s no coincidence during the times these models were present VS did pretty well. Quote Link to comment Share on other sites More sharing options...
Diorsfashion Posted January 10, 2018 Share Posted January 10, 2018 I was so cynical about vs promoting jo like they did it hasn’t helped the brand at all imo they should be focusing on 5 main girls just like they did a few years ago nothing will save vs they can’t afford to do anything properly anymore and it’s really showing Quote Link to comment Share on other sites More sharing options...
GlitterAndWings Posted January 10, 2018 Share Posted January 10, 2018 Even though I'm not a fan of some of those Angels, I don't think they're at fault for VS' issues. The biggest issue is the direction they're taking with their shoots. If they went back to the sexy, more mature vibes, it would be better all around, but going for a more laid back look is what's damaging. The girls can deliver, it's just a matter of using them in the right setting. More shoots like the ones for Valentine's Day last year would be better instead of the cutesy shoots they're pushing right now. Quote Link to comment Share on other sites More sharing options...
toodarnhot Posted January 10, 2018 Share Posted January 10, 2018 1 minute ago, GlitterAndWings said: Even though I'm not a fan of some of those Angels, I don't think they're at fault for VS' issues. The biggest issue is the direction they're taking with their shoots. If they went back to the sexy, more mature vibes, it would be better all around, but going for a more laid back look is what's damaging. The girls can deliver, it's just a matter of using them in the right setting. More shoots like the ones for Valentine's Day last year would be better instead of the cutesy shoots they're pushing right now. Agreed. I feel like they’re trying to compete with Aerie on that “everyday cute and casual, young woman chilling with her friends in bralettes and logo tees” but it doesn’t work for them. Aerie is successfully selling the “real woman” vibe, with their zero photoshop and diversity of body sizes, but it falls flat with VS. They need to embrace their history of the fantasy, sexy lingerie brand and move back towards that. Quote Link to comment Share on other sites More sharing options...
Dipit Posted January 10, 2018 Share Posted January 10, 2018 Quote Link to comment Share on other sites More sharing options...
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