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The Official Victoria's Secret Thread


Kevork89

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Victoria’s Secret Is Struggling Because Women Want to Be Comfortable

When you think about Victoria’s Secret, you think push-ups, Miracle Bras and sexy lingerie.

The problem for Victoria’s Secret is that women don’t want those anymore.

In early 2016, Victoria’s Secret doubled down on sexy underwear. It pulled its swimsuit and apparel collections off the shelves, slashed promotional deals and stopped printing the Victoria’s Secret catalog.

“The company walked away from $400 million at the same time they changed their promotional appeal,” said Instinet analyst Simeon Siegel.

While Victoria’s Secret was in the middle of its reboot, a consumer shift took hold that opened the door for competitors: “Bralettes.”

Designed for comfort, bralettes are unconstructed bras without padding or underwire. They’re around half the price of Victoria’s Secret underwire bras, which run about $35.

Victoria’s Secret tried to step up its bralette appeal, promoting “no padding is sexy” ads.

But the consumer shift chipped away at the store’s stronghold on bras and paved the way for more options online and lower-cost retailers.

American Eagle’s Aerie collection gained a foothold and startups and smaller companies entered the market.

“Anyone who could make a T-shirt could make a bralette,” said Siegel.

At the same time, online shopping hurt Victoria’s Secret, a staple of malls across the country.

Victoria’s Secret sales have slipped 11% from last year, parent company L Brands reported on Thursday.

L Brands has stumbled 25% this year as Victoria’s Secret hits the reset button (L Brands also owns Bath & Body Works, a bright spot: Bath & Body sales have climbed 4% this year).

Despite headwinds from bralettes and a rapidly-changing retail industry, Victoria’s Secret says its best days are still ahead.

The store believes bralettes are a short-term trend and that structured bras are making a comeback. As consumer preferences switch back, Victoria’s Secret believes it’s well positioned to capitalize, said Siegel.

“It all depends on their ability to bring customers back by selling an experience that is not replicable online,” he said.

Analysts also say there is significant opportunity in international markets like China. The store’s annual fashion show is in Shanghai later this month for the first time.

Victoria’s Secret will be put to the test during the holiday shopping stretch and into next year, said Morgan Stanley analyst Kimberly Greenberger.

But analysts like Greenberger are optimistic about the store’s strength in the long run. Victoria’s Secret still holds the largest market share of intimate apparel in the country and can fend off new rivals as it continues to adapt to changing customer preferences.

 

http://ktla.com/2017/11/17/victorias-secret-is-struggling-because-women-want-to-be-comfortable/

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20 hours ago, Prettyphile said:

that opened the door for competitors: “Bralettes.”

 

Bralettes...  this name looks too close to another one which will never be a selling point in French :rofl:

And yet, I just saw that some lingerie brands (not VS) are trying to sell it in France :tumbleweed: (somebody has been sleeping in their marketing divisions...)

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GotPortugal's 'VS Angel Social Media Report: VSFS Edition Day 1 (Friday)

 

Current Number of IG followers

Adriana Lima Hit 11.3m

Taylor Hill Hit 9.2m

Sara Sampaio Hit 6m

Josephine Skriver Hit 4.4m

Romee Strijd Hit 3.5m 

Jasmine Tookes Hit 2.4m 

Lais Ribeiro Hit 1.4m

Grace Elizabeth Hit 370k

Zuri Hit 60k

 

(Friday Gain)

Sara Sampaio (8.8k) 

Taylor Hill (8.3k)  

Elsa Hosk (4.6k) 

Lais Ribeiro (4.3k)

Josephine Skriver (3.8k) 

Romee Strijd (3.7k) 

Alessandra Ambrosio (3.6k)

Lily Aldridge (3.6k) 

Stella Maxwell (3k) 

Adriana Lima (2.5k)

Jasmine Tookes (2k) 

Martha Hunt (1.5k)

Grace Elizabeth (1k)  

Candice Swanepoel (365)  

Zuri (164) 

 

Saylor wins the day.

Lemme just warn you. Romee or Stella are gonna win Saturday.

 

[new pictures in their TOP5 most liked that are related to this year's show] 

Taylor Hill none 

Sara Sampaio #1 and #2 both 500k+ 

Candice Swanepoel none  

Adriana Lima none 

Josephine Skriver none 

Romee Strijd [New #3] 

Alessandra Ambrosio none 

Elsa Hosk none 

Stella Maxwell none 

Jasmine Tookes [new #5] 

Lily Aldridge [NEW #1!] 

Martha Hunt [new #2] 

Lais Ribeiro [TOP 5 ALL RELATED TO VSFS17] 

Grace Elizabeth [New #5 most-liked picture]

Zuri none

 

 

 

see ya tomorrow folks

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2 hours ago, gotportugal said:

GotPortugal's 'VS Angel Social Media Report: VSFS Edition Day 1 (Friday)

 

Current Number of IG followers

Adriana Lima Hit 11.3m

Taylor Hill Hit 9.2m

Sara Sampaio Hit 6m

Josephine Skriver Hit 4.4m

Romee Strijd Hit 3.5m 

Jasmine Tookes Hit 2.4m 

Lais Ribeiro Hit 1.4m

Grace Elizabeth Hit 370k

Zuri Hit 60k

 

(Friday Gain)

Sara Sampaio (8.8k) 

Taylor Hill (8.3k)  

Elsa Hosk (4.6k) 

Lais Ribeiro (4.3k)

Josephine Skriver (3.8k) 

Romee Strijd (3.7k) 

Alessandra Ambrosio (3.6k)

Lily Aldridge (3.6k) 

Stella Maxwell (3k) 

Adriana Lima (2.5k)

Jasmine Tookes (2k) 

Martha Hunt (1.5k)

Grace Elizabeth (1k)  

Candice Swanepoel (365)  

Zuri (164) 

 

Saylor wins the day.

Lemme just warn you. Romee or Stella are gonna win Saturday.

 

[new pictures in their TOP5 most liked that are related to this year's show] 

Taylor Hill none 

Sara Sampaio #1 and #2 both 500k+ 

Candice Swanepoel none  

Adriana Lima none 

Josephine Skriver none 

Romee Strijd [New #3] 

Alessandra Ambrosio none 

Elsa Hosk none 

Stella Maxwell none 

Jasmine Tookes [new #5] 

Lily Aldridge [NEW #1!] 

Martha Hunt [new #2] 

Lais Ribeiro [TOP 5 ALL RELATED TO VSFS17] 

Grace Elizabeth [New #5 most-liked picture]

Zuri none

 

 

 

see ya tomorrow folks

 

Interesting, thanks! Can you post the most liked picture of each angel?

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21 hours ago, A-sia said:

VS better bring the show back to the US, cut their Angels and models in the show, and invest into the quality of their products! :rolingpin: Having seen the Holiday collection in stores, I’m absolutely disappointed-lace that scratches your body, slip that looks like it’s made of plastic...

 

Exactly ,producing a live show in another continent where visa are required wasn't very smart .

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5 hours ago, gotportugal said:

GotPortugal's 'VS Angel Social Media Report: VSFS Edition Day 1 (Friday)

 

Current Number of IG followers

Adriana Lima Hit 11.3m

Taylor Hill Hit 9.2m

Sara Sampaio Hit 6m

Josephine Skriver Hit 4.4m

Romee Strijd Hit 3.5m 

Jasmine Tookes Hit 2.4m 

Lais Ribeiro Hit 1.4m

Grace Elizabeth Hit 370k

Zuri Hit 60k

 

(Friday Gain)

Sara Sampaio (8.8k) 

Taylor Hill (8.3k)  

Elsa Hosk (4.6k) 

Lais Ribeiro (4.3k)

Josephine Skriver (3.8k) 

Romee Strijd (3.7k) 

Alessandra Ambrosio (3.6k)

Lily Aldridge (3.6k) 

Stella Maxwell (3k) 

Adriana Lima (2.5k)

Jasmine Tookes (2k) 

Martha Hunt (1.5k)

Grace Elizabeth (1k)  

Candice Swanepoel (365)  

Zuri (164) 

 

Saylor wins the day.

Lemme just warn you. Romee or Stella are gonna win Saturday.

 

[new pictures in their TOP5 most liked that are related to this year's show] 

Taylor Hill none 

Sara Sampaio #1 and #2 both 500k+ 

Candice Swanepoel none  

Adriana Lima none 

Josephine Skriver none 

Romee Strijd [New #3] 

Alessandra Ambrosio none 

Elsa Hosk none 

Stella Maxwell none 

Jasmine Tookes [new #5] 

Lily Aldridge [NEW #1!] 

Martha Hunt [new #2] 

Lais Ribeiro [TOP 5 ALL RELATED TO VSFS17] 

Grace Elizabeth [New #5 most-liked picture]

Zuri none

 

 

 

see ya tomorrow folks

Holy wow. Thank you for this! Looking forward to the updates.

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IN ONE YEAR, THEY GAINED:

Taylor 3.79m

Sara 1.77m

Adriana 2.64m 

Jo 1.73m

Candice 1.54m

Alessandra 1.45m

Romee 1.37m

Stella 1.2m

Elsa 1.09m

Jas 1.02m

Lily 630k

Martha 630k

Lais 529k

 

This counts VSFS16 promo, so it makes sense Tay and Jo are more inflated. Also baby stuff for Candice.

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The musical guests are a fail, so disappointed, was coasting on Taylor Swift since Karlie, Lily, Martha etc are doing this years show. As far as I'm concerned Harry Styles has one solo hit "Sign of the Times" sorry guys, Miguel had a hit YEARS ago with Mariah Carey "Beautiful" & I have no idea who the other two performers are.

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GotPortugal's 'VS Angel Social Media Report: VSFS Edition Day 2 (Saturday)

 

Current Number of IG followers

No one hit anything new, Elsa's rather close to 4m!

 

(Friday Gain)

Romee Strijd (23.2k)  +19.5k (warned you)

Martha Hunt (17.4k) +15.9k

Elsa Hosk (15.4k) +10.8k 

Sara Sampaio (13.6k) +4.8k 

Taylor Hill (12.4k) +4.1k  

Adriana Lima (10.5k) +8k

Candice Swanepoel (10.1k) +9.7k

Jasmine Tookes (9.3k) +7.3k

Lily Aldridge (9.3k) +5.7k

Alessandra Ambrosio (9k) +5.4k

Lais Ribeiro (8.6k) +4.3k

Josephine Skriver (6.7k) +2.9k 

Stella Maxwell (6k) +3k 

Grace Elizabeth (3.8k)  +2.3k

Zuri (536) +372 

 

Such a great day to be a blonde apparently.

 

[new pictures in their TOP5 most liked that are related to this year's show] 

Taylor Hill none 

Sara Sampaio [#1 and #2 both 500k+] 

Candice Swanepoel none  

Adriana Lima none 

Josephine Skriver none 

Romee Strijd [New #3] 

Alessandra Ambrosio [new #2!] 

Elsa Hosk [new #4] 

Stella Maxwell none 

Jasmine Tookes [new #3 and #5] 

Lily Aldridge [NEW #1!] 

Martha Hunt [new #2 and #3] 

Lais Ribeiro [TOP 5 ALL RELATED TO VSFS17] 

Grace Elizabeth [New #5]

Zuri none

 

 

 

see ya tomorrow folks

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8 hours ago, gotportugal said:

GotPortugal's 'VS Angel Social Media Report: VSFS Edition Day 2 (Saturday)

 

Current Number of IG followers

No one hit anything new, Elsa's rather close to 4m!

 

(Friday Gain)

Romee Strijd (23.2k)  +19.5k (warned you)

Martha Hunt (17.4k) +15.9k

Elsa Hosk (15.4k) +10.8k 

Sara Sampaio (13.6k) +4.8k 

Taylor Hill (12.4k) +4.1k  

Adriana Lima (10.5k) +8k

Candice Swanepoel (10.1k) +9.7k

Jasmine Tookes (9.3k) +7.3k

Lily Aldridge (9.3k) +5.7k

Alessandra Ambrosio (9k) +5.4k

Lais Ribeiro (8.6k) +4.3k

Josephine Skriver (6.7k) +2.9k 

Stella Maxwell (6k) +3k 

Grace Elizabeth (3.8k)  +2.3k

Zuri (536) +372 

 

This might be a stupid question/one answered before but what is the difference between what is in the parentheses vs the + number? Like (23.2k) vs +19.5k?

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