gotportugal Posted September 17, 2017 Share Posted September 17, 2017 Ed, Bob and Jen are all in Columbus, Ohio. It's probably because the VS Headquarters are in Ohio. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 17, 2017 Share Posted September 17, 2017 L Brands Inc.’s Victoria’s Secret is losing customers on price, according to a consumer study conducted by Wells Fargo, and even the brand’s efforts to stock popular items like bralettes won’t bring them back. Wells Fargo’s study finds that 48% of customers polled had shopped at Victoria’s Secret less in the past year. And 28% said they plan to shop there less in the next 12 months. Of those who had shopped less over the past year, 58% said prices were too high, which, Wells Fargo said, makes it the top explanation for the attrition. “As L Brands has been known to take price up a bit each year with little resistance, it appears that the brand may be approaching a price ceiling, as prices may now be driving customers away,” the Wells Fargo note said, adding that Victoria’s Secret bras sell for 50% more than the competition, on average. Victoria’s Secret also “may be falling out of favor,” with 68% of respondents saying they like the brand less than they used to. Of that group, 60% say they think the brand feels “forced” or “fake.” Wells Fargo analysts think a shift toward natural beauty and body acceptance may be putting Victoria’s Secret out of fashion. “We believe that new management in place at Victoria’s Secret recognizes the change in consumer attitude, and is attempting to tweak the Victoria’s Secret image to one that is more in line with current trends—brand imagery is now leaning toward more natural looks and relatable beauty,” analysts led by Ike Boruchow wrote. “However, given how fundamental the ‘sexy’ image is to the Victoria’s Secret brand, we believe a full-brand pivot to catch up with current trends may be challenging to execute.” Analysts note a decline in ratings for the televised Victoria’s Secret Fashion Show. L Brands reported a 4% same-store sales decline in August, with Victoria’s Secret having a negative impact of about 2 percentage points. Sales also fell 1% for the month to $842.1 million. The brand has a few problems working hand-in-hand. Victoria’s Secret has said that it wants to reinvigorate its “constructed bra” business, the lined, push-up bras the brand is known for. But those bras are usually more expensive than bralettes. There is the aforementioned trend toward a more natural look, which has led to sales growth for bralettes, undergarments that are unlined and popular with millennials and women who like sheer fashions. Victoria’s Secret has gotten in on the bralette trend, as well as sports bras. However, the brand faces competition from companies like American Eagle Outfitters Inc. and its Aerie line, Urban Outfitters Inc. and others. Finally, Victoria’s Secret has reported declines tied to its exit from the swim and apparel categories. Companies like Abercrombie & Fitch Co. have been willing to pick up the slack. Experts have expressed concern that Victoria’s Secret hasn’t replaced the volume lost after shutting down these segments. Wells Fargo analysts believe that the brand’s efforts to move into sports bras and bralettes may be alienating its core customers. These key shoppers are what analysts call “basic bra customers,” and their survey found that they are among those who say they plan to shop there less in the coming 12 months. “This could imply that as the company diversifies into auxiliary product categories, they are taking shelf space away from more productive categories that appeal across a broad range of consumers, and are thereby turning a large segment of their customer base away,” the note said. Analysts findings show that those who don’t buy Victoria’s Secret bralettes, don’t buy bralettes at all. Wells Fargo rates L Brands market perform, and cut its price target to $40 from $45. L Brands shares closed Wednesday up 2.8%, but are down 39.1% for the year to date. The S&P 500 index SPX, +0.18% is up 11.5% for 2017 so far. Quote Link to comment Share on other sites More sharing options...
*Luna* Posted September 17, 2017 Share Posted September 17, 2017 I don't know where some of you see a post of me saying it's not nepotism lol. I never said that it's not nepotism, I said I don't care how she got famous, fact is Kaia can walk better than any of these other nepotism girls, which YES SHE IS PART OF! (Did I make myself clear?) I seriously don't get why I have to say things like 3 times before people actually read what has been said already. Quote Link to comment Share on other sites More sharing options...
CandleVixen Posted September 18, 2017 Share Posted September 18, 2017 10 hours ago, gotportugal said: The brand has a few problems working hand-in-hand. Victoria’s Secret has said that it wants to reinvigorate its “constructed bra” business, the lined, push-up bras the brand is known for. But those bras are usually more expensive than bralettes. There is the aforementioned trend toward a more natural look, which has led to sales growth for bralettes, undergarments that are unlined and popular with millennials and women who like sheer fashions. Could that explain all the VSFS makeups from the last few years?The natural no makeup makeup that's been washing the girls out on camera? Just a thought I had when I read this part. Very interesting article, @gotportugal, thanks for that. Quote Link to comment Share on other sites More sharing options...
*Luna* Posted September 18, 2017 Share Posted September 18, 2017 ^ For sure, now that you mention it. I still don't understand why VS went with this though, I know lots of companies have shifted towards the "bralette, girl next door, super relatable" style of marketing etc but for VS to hop on that bandwagon just doesn't make any sense... VS was known as a sort of "fantasy", glamorous, a bit out there and sometimes over the top but that's exactly why people loved it so much and enjoyed the shows. For one night of the year people could "live a fantasy" so to speak. But now... I truly hope that one day they will go back to being the company they were because things clearly aren't working out now. Quote Link to comment Share on other sites More sharing options...
kells Posted September 18, 2017 Share Posted September 18, 2017 23 hours ago, star2011 said: Btw Kaia is by no means short! She must have been when she started when she was13/ 14, but she'd definitely grown, and you can see it now, specially next to Cindy who's tall, that Kaia is almost her height. And also next to the other models you can see she has their height. So I think Kaia is almost 5'10 now. You have to remember girls grow quite a lot from 12 to 18. I'm pretty sure she's still growing. Edit: just realized Cindy is 5'9, so Kaia must be around 5'9, wich isn't that short Not short though nowhere near 5'10 Quote Link to comment Share on other sites More sharing options...
ivancica Posted September 18, 2017 Share Posted September 18, 2017 Why are half of the Angels in London? Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted September 18, 2017 Share Posted September 18, 2017 16 minutes ago, ivancica said: Why are half of the Angels in London? London Fashion Week? Quote Link to comment Share on other sites More sharing options...
ivancica Posted September 18, 2017 Share Posted September 18, 2017 1 hour ago, Prettyphile said: London Fashion Week? Probably. Ale and Martha are at Julien Macdonald's show. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 18, 2017 Share Posted September 18, 2017 Presuming Sara, Taylor and Jo there for Tommy Hilfiger show, Romee is in Barcelona. Quote Link to comment Share on other sites More sharing options...
GlitterAndWings Posted September 19, 2017 Share Posted September 19, 2017 4 hours ago, gotportugal said: Presuming Sara, Taylor and Jo there for Tommy Hilfiger show, Romee is in Barcelona. Jo could also be shooting for Fendi, since usually Karl's campaigns are shot in London, but yes, she'll also walk for Tommy's. Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted September 19, 2017 Share Posted September 19, 2017 16 hours ago, gotportugal said: Presuming Sara, Taylor and Jo there for Tommy Hilfiger show, Romee is in Barcelona. Taylor just left for Italy yesterday Quote Link to comment Share on other sites More sharing options...
Clauds Posted September 19, 2017 Share Posted September 19, 2017 Elsa is in Milan as well Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 19, 2017 Share Posted September 19, 2017 Makes sense, MFW starts tomorrow Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 19, 2017 Share Posted September 19, 2017 Taylor has walked for 7 shows during NYFW, making it the most from any angel this season. Quote Link to comment Share on other sites More sharing options...
clau17 Posted September 19, 2017 Share Posted September 19, 2017 Stella and Sara definetly slew down this FW. Taylor been killing It. Elsa too. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 19, 2017 Share Posted September 19, 2017 Elsa has been a nice surprise and I like it. Sara and Stella seem to have taken the month to chillax Quote Link to comment Share on other sites More sharing options...
star2011 Posted September 20, 2017 Share Posted September 20, 2017 Maybe they are busy with other jobs, taylor miss all fw last season cause she was working on other things. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted September 20, 2017 Share Posted September 20, 2017 Yeah maybe. Quote Link to comment Share on other sites More sharing options...
Cult Icon Posted September 20, 2017 Share Posted September 20, 2017 when will the cowgirl photoshoot come out? Quote Link to comment Share on other sites More sharing options...
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