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BIOSTIME HEADS TO AUSTRALIA TO TAKE ON A2 MILK, BELLAMY'S

 

The Chinese owner of the Swisse vitamins business will enter the fiercely competitive infant formula market in Australia with its Biostime brand, where it will take on rivals such as Bellamy's Australia and The a2 Milk Company. It will use supermodel Miranda Kerr as its "ambassador" and has secured distribution deals with major pharmacy chains such as Chemist Warehouse, priceline and Discount Pharmacy ahead of a January launch.

 

Source: afr.com

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On 11/13/2018 at 3:03 PM, ivancica said:

Is this part of a campaign, editorial or an event photo?

 

I think it might be a part of her "Kora" interview for Vogue China. So far only one new editorial (probably with a cover) was confirmed - Chinese InStyle. Maybe now when she became an ambassador for Biostime Australian and Chinese media will pay more attention to her, because neither her wedding, the development of Kora or the birth of her second child didn't result in new editorials or covers.

 

Ps. I have no idea what is the role of Kora Organics PR agent then? Same person represents Lara Worthington, who in 2017-2018 scored  2 covers for Harper's Bazaar Australia, one for Instyle Australia and one for Australian Elle while the promotion of Kora Organics went unnoticed and Miranda takes promotional pics with her phone :unsure: and repeats the same thing over and over again in her interviews.

 

In 2019 she is going to visit different countries to promote  Kora, maybe then there will be an opportunity for new sessions, especially in Europe. 

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1 hour ago, ivancica said:

It seems they're not interested as well. 😂

 

Or maybe they have tied hands (if there is any PR team). If different photographers, various visions of different campaigns give the same result in the end - it means only one thing: Miranda is in charge. She has become monothematic not only in her interviews. She does all her collaborations in her own house with same photographers and team. We had nutrients for Marukome, then was By-Health campaign and now Biostime. I compare her current position in business/fashion world  with Rosie's. While other Australian celebrities (Elle Macpherson, Jessica Gomes,Jennifer Hawkins, Lara Worthington) promote their projects in the press Miranda's picture appears in gossip weeklies in the crossword section (no, this is not a joke). Maybe Rosie is doing so well because her fiance doesn't "advise" her in busines. 

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