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Aussie models overlooked by Seafolly

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USUALLY a fervent supporter of local talent, Seafolly has overlooked Aussie models in favour of a foreigner for its new international face.

The iconic Australian swimwear label has recruited Dutch model Marloes Horst to replace Sydney's Jess Hart, whose contract ended this year, in its latest global summer campaign.

In the past, the ad campaign has ignited the careers of some of our top beauties, including Miranda Kerr and Kristy Hinze.

Horst, the face of Calvin Klein swimwear, was chosen to front the international ad campaign, while model Sarah Stephens has been picked to take over from indigenous model Samantha Harris as its national ambassador.

Seafolly owner Anthony Halas said the decision to use the European model was simply a matter of her having the right look.

"We really wanted a mix of a great Australian beautiful model, and also to further promote our international business we wanted to use an international model," Halas said.

http://www.perthnow.com.au/entertainment/a...c-1226081858765

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