Bar Refaeli Talks Basketball, V-Day Plans, and Her Very First WatchHublot has called upon model Bar Refaeli to be its brand ambassador and the face of its newest campaign. Although she comes from humble timepiece beginnings (“My first watch was a Nike watch,” Refaeli tells Style.com. “I was 10 years old, and I’d dreamt about it forever until my dad bought it for me”), today she says she adds a Hublot timepiece to her collection. “I always try to do the best job I can to ‘raise’ my own bar,” she went on. “I can say it is much easier to do so with a brand that I truly love and respect.” In the campaign, the 29-year-old poses for photographer Chen Man’s lens, sporting a lace gown and the brand’s newest timepiece, the Big Bang Broderie, made in collaboration with Bischoff, the leading Maison Suisse lace house, and which includes 11 diamonds and soft arabesques on the bezel and the strap. Refaeli follows in the footsteps of ambassadors before her, including Kobe Bryant, Jay Z, Usain Bolt, and Dwyane Wade, who she’ll join today at Hublot’s newest (and largest) flagship store at 743 Fifth Avenue. (That’s another NBA event to add to your NYFW schedule.) “I am a huge basketball fan,” she says. “I’ve been a fan since as long as I can remember. I don’t play sports, but I love watching. I’m always the girl that hangs with the men to watch the big games.” Refaeli will also be cheering on Wade this weekend as he plays in the NBA All-Stars Game held in New York City, alongside her boyfriend, Adi Ezra. “I’m in New York for the Hublot event with [him],” she says. “We will stay an extra few days and celebrate Valentine’s Day here.” style.com
