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valeadicto

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  1. KMART advert 1993/1994 for Revlon and Bonjour

     

    Joining forces:
    Reports on the partnership between Kmart Corp. and Bonjour Group Ltd. to develop joint consumer marketing campaigns. Announcement made during the Marketing Advisory Council seminar in New York State; Development of a Romantic by Nature campaign in spring 1994 with Revlon Inc.; Costs involved in large-scale marketing campaigns.

    Source: WWD: Women's Wear Daily ; 8/24/1994, Vol. 168 Issue 40, p14

     

     

     

    Kmart Revlon Bonjour Romantic by Nature spring 1994.jpg
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