Nope. This is about intellectual property rights
Do you have children by any chance?
Because I do and if the movie sucks your children won't want to buy the Blu-Ray, the action figures, the costumes, the sweaters or anything. Daredevil is that, Green Lantern is that ... You don't see kids dressing as GL in Halloween right? But you'll see lots of kids dressing up as Iron Man, Spider Man, Thor and I'm sure this Halloween there will be a lot of Superman asking for candy too. So the box office IS a big deal. In order to make a character profitable you need the movie to be successful so you can sell everything else related to the movie.
I never said that this was not important; in fact I stated that it was. That's the bonus that comic book movies enjoy over more conventional productions.
Every time you buy a blu-ray or see a movie from on TV, there are deals that have been made and renewed: royalties and licensing revenue fees that make their way up to the studio and IP owners. They get a cut. This occurs on a global scale (that's a lot of channels..) for big studio pictures/media corporations, and even box office bomb action films do quite well on Blu-ray/DVD, rentals, and international broadcasting. As I said, it's a long process. A box office bomb (like John Carter, which caused a publicly disclosed reporting write-off) will hurt the producers in the near term, but then there's the next ten to twenty years of monetization so the ultimate fate of the project is still unknown. The production budgets (mostly marketing and distribution) for a film during its theater tenure is only the first stage. Box offices revenues aren't big enough to make or break many projects during their lifetime. Daredevil, for instance, was a frequent fixture on cable TV.
Did you know that many movie theaters in the US make most of their money off of their concessions stand?
Beautiful, sweet, funny and all around perfect if she wasn't such a terrible actress
And I agree with all of the above saying that it will be tough, but can be done if a good director is attached.
Question is, who wants to burn their butt, because people are going to complain no matter what
I'm sure she is...in person..
I saw Scarlett's breakout film with Murray (Lost in Translation), and her acting wasn't even good there. Lost in Translation was a good film, though. Then she started getting promoted as this 'great, talented beauty' for several years, and produced several poor performances.